Preeta Rajan

Manage a diverse team, oversee multiple projects, identify and implement process improvements, develop and manage performance review processes, lead initiatives to enhance team skills, implement account-based marketing (ABM) strategies, oversee lead management processes, collaborate with cross-functional teams to design and implement digital strategies, manage internal and external communications, and analyze data to provide insights on operational performance and marketing effectiveness.

Directed marketing and growth initiatives for an Australian HealthTech company, managing end-to-end marketing processes including SEO, social media, and email campaigns.

Led brand strategy, product development, and marketing execution to drive consumer acquisition and brand awareness.

Provided strategic marketing services for SMEs, focusing on lead generation, digital marketing management, and market expansion strategies.

Represented Montblanc at the VM Global Seminar for the MEIA region, executing the FY 18-19 VM plan across 32 countries. Managed the procurement of VM furniture and planograms, and oversaw the design and execution of special window displays for flagship boutiques.

Served as the brand representative for events and exhibitions across the MEIA region, managing relationships with 75 partners and overseeing 450+ points of sale. Spearheaded integrated marketing strategies, campaign planning, and execution while facilitating communication between regional offices and headquarters in Hamburg and Geneva. Led the development of annual local marketing plans, managed digital marketing initiatives, and directed a multi-million-dollar annual marketing budget for 3 MEIA regions.

Oversaw sales analysis and implemented strategic shifts across stores, established retail guidelines, and set up the principal brand management office in the UAE. Directed the planning and placement of orders, new product launches, and inventory control, and played an integral role in the opening of 4 principal boutiques and 3 Shop-in-Shops.

Managed customer service operations, focusing on client satisfaction and efficient resolution of inquiries. Built strong relationships with clients and internal teams to ensure high service standards and support business growth.