Prashant Kannan

Responsible for the Product Marketing of Governance and Data related products for Lumiq from the Marketing front for different Geographies. Built the process of Inside Sales for India & South East Asia. Engaging with Partners majorly with AWS & Snowflake to run events and campaigns thereby being an interface for the sales team to generate revenue and achieve Market Development & POC funds for Lumiq. Building long term strategy to execute the Marketing plans for Lumiq’s through Webinars and build content for mailers, collaterals & partner newsletters. Building Research papers and prospect profiles for different industries, accounts and competitors for effective reach out which is beneficial for the executive leadership team.

Responsible for handling the Demand Generation for the US, Canada & Mexico region. Building long term strategy to execute the Marketing plans for Infor through Webinars and engagements with existing customers for upselling. Strategize a roadmap to position Merino as the Premier partner of Infor in the US region.

Solely responsible for building GTM strategy and opportunities in the ANZ region to begin with. Helping field sales directors at different levels right from demo till the POC and closure stage and collecting requirements from clients and preparing presentations for prospects. Indirectly responsible for generating revenues of $ 200000 over the last 3 quarters from the US market and created a global pipeline of $ 400000. Worked on Salesforce and Marketo to manage sales information thereby gaining hands on experience in marketing operations. Preparing Case studies and documents for client referral and handled region wise campaigns for target audience to generate qualified leads.

Responsible for handling the Revenue generation & lead generation function from various verticals in UK region to help and support the field Sales team and scheduling appointments with qualified leads. Create, maintain and update white papers with customer experience and the success stories along with case studies. Work closely with partners in the UK region to enable smooth business with prospects from Non English speaking regions.

Handled complete Lead Generation functions using Linkedin, SalesForce, Zoho CRM, Rainking, Google alerts & through several other Seminars and roadshows. Indirectly Generated revenues of $ 260000 over the past three quarters building excellent client base. Handled the marketing of IT related tools in Governance, Risk and Compliance, directly report to VP Sales & Operations and also assisted the CEO, CFO & CTO. Prepared Market Insight and Market Research reports, competitor profiling, market intelligence studies, SWOT analysis of the competitors. Accomplished building partnership with the Big 4 global consultants solely from scratch. Management of Partners, built robust sales channel and made alliances to generate revenues exceeding targets across India, UAE, USA, South Africa and Jakarta.

Devised and strategized the roadmap for the Inside sales process for the APAC, US & UK market. Built and handled a team of 10 people for offshore inside sales and trained at least 25 people globally from MediaAgility to create million dollar pipeline on yearly basis. Solely handled the Events cum Research and Marketing Intelligence team separately to make the meetings for Field Sales team more meaningful.

Demand and Revenue Generation by pitching Augmented reality solutions to clients from APAC region. End to End management of all Brand initiatives, product launches and tactical activities including development of outdoor and retail strategy and implementation. Ensuring project execution and prompt completion.

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