PRANOY SINGHAROY

Directly responsible for developing and executing the business strategy to ignite profitable growth across all E-Commerce channels and Offline channels. Set a strategic business development plan for target markets and ensure it's in line with the overall strategic direction. Manage all aspects of customer experience from on-site user experience, merchandising and product assortment, to customer care and logistics. Determined business development opportunities and implemented effective strategies for client acquisition.

Managing the sales and marketing operations and being accountable for increasing sales growth. Implementing sales promotional activities as a part of brand building and market development efforts.

Manage overall performance of assigned categories sales (demand planning), effective stockmanagement, packaging and logistics. Manage the supply chain for assigned categories of vendor relations, sourcing, and inventory. Researched, analyzed, and monitored the competitive landscape for potential opportunities. Created product positioning and messaging to ensure product success in the marketplace.

Generate leads for new sales drive. Research prospective accounts in targeted markets, pursue leads and follow through to asuccessful agreement. Maintain relationships with current clients and identify new prospects. Setting goals and developing plans for business and revenue growth.

Responsible for improving and increasing market share in all key accounts in KOLKATA. Assess local market conditions, identify current and prospective sales opportunities, and develop forecasts, strategies, and business plans.

Plan and drive franchise marketing activities and events. Source new franchise recruitment avenues. Coordinate with Regional alliances.

Collaborating with cross-functional partners to manage all aspects of the e-commerce business including, business planning, strategy and development, promotional campaigns, customer service, and analytics. Managing all aspects of sales, revenue attainment and management of channel partnerships; evaluating, identifying and securing large product channel deals. Conducting detailed market studies to analyze the latest market trends and tracking competitor activities.