Nrusingha Sahoo

Elevated brand awareness and perception by implementing a comprehensive brand strategy, that led to a successful rebranding effort, resulting in generating 2bn+ Impressions, 13mn Interactions. Spearheaded the transition to digital marketing channels, resulting in acquiring 70+ New customers. Developed and executed lead generation programs that led to generating 34K SAL and 4.2X ROI. Created & managed GTM, Content strategy, Digital Strategy, Brand building strategy and demand generation strategies for various clients that resonated with the target audience and drove engagement. Established a strong relationship with existing and 25+ new clients through networking and prospecting. Successfully organized and executed large-scale industry events, conferences, or webinars, generating more than 3K+ Leads. Implemented marketing automation tools (e.g., HubSpot, SalesForce) to streamline processes and enhance efficiency. Leading and managing cross functional team comprising of content, design, SEO, SEM, Social Media, outbound & Inbound marketing, brand marketing web development team.

Increased overall website traffic to 6000+/Month users in 6 months. Built a lead database over 45K users & acquired 114 clients with average 2.6 Lakhs revenue. Planned and created both the websites (persiandesign.in & peramoon.com) from scratch. Built & lead 6 person team, achieved highly critical milestones of content marketing & SEO growth. Introduced Inbound marketing strategies including multi-channel print, catalogue, digital and direct marketing campaigns. Managed web & Social media presence across the product categories. Led brand positioning strategies and led market perception alteration, increasing brand recall. Overseeing lead generation through offline & online channels, Google Ads, Social Media Ads and Email Marketing. Implemented SEO/SEM and inbound marketing tactics to establish products in the market.

Increased overall website organic traffic over 230%, Decreased bounce rate from 68% to 54%, Engagement rate grew from 2.81% to 11.32% for LinkedIn & doubled the follower count in just 8 months. Improved overall leads flow from social channels by 29%. Achieved 1.5 Million views on Quora Answers, Became the most viewed author in OTT Space. Converted 4 HNI clients with Avg. $4000 USD ARR. Achieved 1200+ monthly traffic to website & 25+ leads monthly through Web Push Notification. 70+ targeted email campaigns & 200+ overall campaigns, increased open rate from 8.62% to 21.9%, Click rate increased from 1.98% to 5.4% through email marketing. Managed multiple social media handles (LinkedIn, Twitter, Facebook, Instagram, Pinterest & other profiles). Assisted in creating content production including blogs, whitepapers, case studies, Customer Testimonial, eBooks, Videos, and other strategically relevant assets for social media. Was responsible for Email Marketing, including maintaining email calendar, Executing Drip campaign & targeted email campaigns, fortnightly newsletter, product announcements, Partnership campaigns. Introduced Web Push Notification using OneSignal tool to improve strategic communications and lead flow to the organization. Markets Covered: SEA, India, US, UK, Europe, North America, Austrailia, MEA. Industry Covered: FinTech, Enterprise IT Services, SaaS, HealthTech, Retail Tech, HRTech, InsureTech, MarTech, Hotel-Tech, eCommerce Software.