Nikhil Mehla

Accountable for meeting KPIs of all the ongoing campaigns. Involved in major client pitch, strategy, deck creation & media planning for clients. Strategic thinking to solve complex client problems. Understanding clients' needs & matching them with marketing objectives & shortlisting platforms suitable to advertise. Troubleshooting pixels setups through GTM. Monitoring & maintaining even pacing of all live campaigns. Analyzing traffic & user behavior and taking data-driven decisions to bring results. Overviewing process from executing media planning to campaign set-up to creating a dashboard to meeting KPIs. From planning a go-to strategy to implementation and then bringing results out of it. Managing major & complex campaigns while overseeing junior campaign managers & resolving their problems. Responsible for overall ad operations, prioritizing Ad Hoc requests & key decision maker. Manages the company’s day-to-day media inventory including campaign trafficking, delivery, optimization, reporting, and inventory forecasting/analysis. Onboarding new programmatic platforms with a wide variety of features & inventory. Planning & executing programmatic & OOH campaigns as well. Creating, managing & modifying Bulk campaign updates with the help go Google Ads Editor. Training & educating team members to enhance their knowledge base & quality of work. Negotiating & then executing direct buy deals from publishers. Generating quality leads & planning re-marketing strategies. Building & executing A/B testing & multivariate tests according to an optimization strategy and testing plan.

Accountable for customer acquisition & retention. Business Planning, Budget Allocation & Management for different advertising platforms. Managing day-to-day Marketing Operations & Adops. Strategizing and executing innovative brand marketing campaigns across different DSP's. Planning push & web notifications to keep customers hooked. Creating user engagement strategies, drop-off analysis & CRO. Taking Data-Driven marketing decisions for constructive growth opportunities. Stakeholder management with detailed weekly/monthly reports. Fine-tuning existing marketing campaigns for better performance & ROI. Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports. Extracting valuable insights from Google Analytics, Google Ads, Google optimize & data studio to increase CRO. Giving constructive opinions on marketing collaterals. Keeping check of the new algorithm updates of Google, Facebook, Instagram, Twitter & AppStore. Experimenting with new & innovative ideas with precise calculations. Handled enterprise-level of monthly marketing budgets. Maintaining advertiser's accounts from violating any policies.

Responsible for Google & Facebook Ads execution and management which includes A/B testing, ROI analysis & Ad performance reporting. Experienced in creating precise ad funnels to achieve the objective of the campaign as per the client's requirements. On-site analysis & recommendation as per need of the market trends. Recognizing customers’ mindsets & market data to translate into actionable insights. Proficient in creating E-mail marketing triggers to drive more sales for e-commerce stores. Responsible for strategizing & auditing content for various marketing platforms for publishing.

Liable for strategizing Facebook ads for Middle East & Singapore Market to generate B2B business. Involved in app launch of the “Brezaa” Application in London. Gathered Social Media hype for this particular Dating Application in the UK by creating Video Ads and Campaigns across all platforms. Responsible for researching new keywords to generate organic traffic on the companies website through Search Engine Optimization (SEO). Actively monitoring the Online Reputation of the brand (ORM) across the web & social platforms.

Performed keyword research, wrote title tags and meta descriptions, tags for website on-page SEO. Improve keyword rankings on Google. Improve online discoverability of brand using target keywords. Plan and implement on-page and off-page SEO activities. Building backlinks for better Google page rankings. Blog posting & guest posting.