Default profile banner
NG

NIKHIL GUPTA

@nikhilg

Performance Marketing Manager at Liminal Custody Solutions

Ambala, HR 133001

https://www.linkedin.com/in/nikhilguptadigital/

Liminal Custody SolutionsChandigarh Group of Colleges

Nikhil Gupta is a digital marketer with over 8 years of experience, specializing in performance marketing, SEO, and lead generation. He has managed significant ad spending for e-commerce and lead generation campaigns. His expertise includes developing comprehensive marketing strategies, optimizing conversion rates, and utilizing advanced tools like Google Analytics and Google Tag Manager to drive measurable revenue growth.

Experience

Performance Marketing Manager

Liminal Custody Solutions

Full-timeJun 2023 - PresentSingapore

Achieved Google Ads campaign approval in the crypto niche with a $10k-$15k monthly budget, resulting in successful lead generation. Pioneered successful performance marketing in the Crypto sector, securing campaign approval and delivering high-quality leads within budget. Implemented SEO strategies that improved keyword rankings, resulting in a 17% increase in organic traffic and a 22% boost in keyword visibility on Google within 3 months. Employed innovative growth hacking techniques on Twitter and LinkedIn, resulting in a 20% increase in engagement. Enhanced website user experience through A/B testing and data analysis, leading to a 10% improvement in conversion rates. Proficiently utilized Google Analytics to track and analyze user behavior, resulting in a 15% increase in website engagement and a 10% reduction in bounce rates. Effectively managed and deployed tracking tags using Google Tag Manager, ensuring accurate data collection and streamlining the marketing technology stack.

Digital Marketing Consultant

Eleserv Softech Pvt Ltd

ConsultantJun 2021 - Jun 2023New Delhi, India

Created customized reports and dashboards in Google Data Studio, providing actionable insights to the marketing team, resulting in a 15% improvement in decision-making efficiency. Successfully integrated Microsoft Clarity to gain deeper insights into user behavior, resulting in a 12% improvement in website performance and a 7% increase in user engagement. Executed a holistic SEO and content strategy, securing prominent rankings for targeted keywords, and establishing the SEO niche site as an industry authority. Provided Digital Marketing Consultancy to three Companies. Improved conversion rates: 2% to 4% with new checkout process, 25% with optimized product pages, and 10% with faster website load times. Boosted sales by retargeting cart abandoner's, resulting in a 30% increase; raised conversion rates by 15% via targeted ads to past product viewers; and drove $50k in revenue from a retargeting campaign aimed at previous social media engager's. Developed and implemented a performance marketing strategy that increased lead generation by 23% over 1 month period of time. Collaborated with the sales team to identify target audience segments and develop customized content and offers, resulting in a 16% increase in lead conversion rates. Implemented lead scoring and lead nurturing programs to improve lead quality and increase the number of qualified leads, resulting in an 27% increase in sales revenue. Generated 8-10 Cr in sales revenue through Facebook ads over the course of one year for one brand. Managed company brand 32 Watts and 5-6 Digital Marketing Clients. Generated SEO Organic Traffic from Zero to 22k Monthly Visitors within 6 Month. Generated 5000-6000 High Quality Leads from Paid Traffic.

Sr Digital Marketing Manager

Renderwise Solutions Pvt Ltd

Full-timeOct 2018 - Jan 2021IN

Working on Monthly Strategy Part and team report on weekly basics. Experience working with popular social media publishing and reporting tools using Ahrefs, Poweradspy, Facebook Ad Library and some more tools. Handling Team of 5 Members. Social Media Strategy for Channels- LinkedIn, Twitter, Facebook and Instagram. Generate audience through Weekly E-Mailers and newsletters on time. Analyze and curate monthly report to improve social media brand image. Work on Online Reputation Management and social media strategies. Develop timelines and content calendars. Spending 10-15 Lakhs Every Month on Facebook and Google. Running SEO Traffic based blogs and Generate revenue from Adsense.

SEO Executive

Advertising

InternshipJul 2017Chandigarh, IN

Running More than 30-40 Blogs. Ranking Keywords on Google and Generate Traffic Organically. Handling Wordpress Blog and Content Publishing.

Education

Chandigarh Group of Colleges

BTECH- CSE

Computer Science

Jul 2018Grade: GPA: 73.7

Lord Mahavir Jain Public School

INTERMEDIATE

Mar 2014Grade: GPA: 74.6

Lord Mahavir Jain Public School

MATRICULATION

Mar 2012Grade: GPA: 7.4/10.0

Licenses & Certifications

Google AdWords Display Certification

Google

• No expiration

Google AdWords Mobile Certification

Google

• No expiration

Google AdWords Search Certification

Google

• No expiration

Google AdWords Shopping Certification

Google

• No expiration

Google AdWords Video Certification

Google

• No expiration

Google Analytics Certification

Google

• No expiration

Skills

Performance Marketing
Growth Marketing
SEO
Lead Generation
D2C Sales
Facebook Ads
Instagram Ads
Google Ads
Google AdWords
Google Analytics
Google Tag Manager
A/B Testing
Content Strategy
Media Buying
Affiliate Marketing
Marketing Strategy
Calculating ROI
Web Development
Digital Marketing Consultancy