NIKHIL GUPTA
@nikhilg
Performance Marketing Manager at Liminal Custody Solutions
Ambala, HR 133001
Nikhil Gupta is a digital marketer with over 8 years of experience, specializing in performance marketing, SEO, and lead generation. He has managed significant ad spending for e-commerce and lead generation campaigns. His expertise includes developing comprehensive marketing strategies, optimizing conversion rates, and utilizing advanced tools like Google Analytics and Google Tag Manager to drive measurable revenue growth.
Experience
Performance Marketing Manager
Liminal Custody Solutions
Achieved Google Ads campaign approval in the crypto niche with a $10k-$15k monthly budget, resulting in successful lead generation. Pioneered successful performance marketing in the Crypto sector, securing campaign approval and delivering high-quality leads within budget. Implemented SEO strategies that improved keyword rankings, resulting in a 17% increase in organic traffic and a 22% boost in keyword visibility on Google within 3 months. Employed innovative growth hacking techniques on Twitter and LinkedIn, resulting in a 20% increase in engagement. Enhanced website user experience through A/B testing and data analysis, leading to a 10% improvement in conversion rates. Proficiently utilized Google Analytics to track and analyze user behavior, resulting in a 15% increase in website engagement and a 10% reduction in bounce rates. Effectively managed and deployed tracking tags using Google Tag Manager, ensuring accurate data collection and streamlining the marketing technology stack.
Digital Marketing Consultant
Eleserv Softech Pvt Ltd
Created customized reports and dashboards in Google Data Studio, providing actionable insights to the marketing team, resulting in a 15% improvement in decision-making efficiency. Successfully integrated Microsoft Clarity to gain deeper insights into user behavior, resulting in a 12% improvement in website performance and a 7% increase in user engagement. Executed a holistic SEO and content strategy, securing prominent rankings for targeted keywords, and establishing the SEO niche site as an industry authority. Provided Digital Marketing Consultancy to three Companies. Improved conversion rates: 2% to 4% with new checkout process, 25% with optimized product pages, and 10% with faster website load times. Boosted sales by retargeting cart abandoner's, resulting in a 30% increase; raised conversion rates by 15% via targeted ads to past product viewers; and drove $50k in revenue from a retargeting campaign aimed at previous social media engager's. Developed and implemented a performance marketing strategy that increased lead generation by 23% over 1 month period of time. Collaborated with the sales team to identify target audience segments and develop customized content and offers, resulting in a 16% increase in lead conversion rates. Implemented lead scoring and lead nurturing programs to improve lead quality and increase the number of qualified leads, resulting in an 27% increase in sales revenue. Generated 8-10 Cr in sales revenue through Facebook ads over the course of one year for one brand. Managed company brand 32 Watts and 5-6 Digital Marketing Clients. Generated SEO Organic Traffic from Zero to 22k Monthly Visitors within 6 Month. Generated 5000-6000 High Quality Leads from Paid Traffic.
Sr Digital Marketing Manager
Renderwise Solutions Pvt Ltd
Working on Monthly Strategy Part and team report on weekly basics. Experience working with popular social media publishing and reporting tools using Ahrefs, Poweradspy, Facebook Ad Library and some more tools. Handling Team of 5 Members. Social Media Strategy for Channels- LinkedIn, Twitter, Facebook and Instagram. Generate audience through Weekly E-Mailers and newsletters on time. Analyze and curate monthly report to improve social media brand image. Work on Online Reputation Management and social media strategies. Develop timelines and content calendars. Spending 10-15 Lakhs Every Month on Facebook and Google. Running SEO Traffic based blogs and Generate revenue from Adsense.
SEO Executive
Advertising
Running More than 30-40 Blogs. Ranking Keywords on Google and Generate Traffic Organically. Handling Wordpress Blog and Content Publishing.
Education
Chandigarh Group of Colleges
BTECH- CSE
Computer Science
Lord Mahavir Jain Public School
INTERMEDIATE
Lord Mahavir Jain Public School
MATRICULATION
Licenses & Certifications
Google AdWords Display Certification
Google AdWords Mobile Certification
Google AdWords Search Certification
Google AdWords Shopping Certification
Google AdWords Video Certification
Google Analytics Certification