Tanisha Roy

Tasked with presales for the clients, crafting customized presentations and proposals showcasing Graphene’s offerings. Collaborated closely with the VP to improve client onboarding with thorough understanding of their requirements. Spearheaded content creation efforts, including articles and mailers to boost client engagement and brand visibility. Involved in lead generation initiatives, effectively identifying and providing a steady stream of contacts within the target group (Pharma and Consumer Packaged Goods Sectors), facilitating opportunities for potential revenue growth.

Connected and assisted 300+ potential leads in using the ITLH app through consultative selling approach. Set up meetings and counsel the students, transitioned them to a paid subscription achieving product sales.

Conducted market research and identified business opportunities with NGOs to provide CRM solutions. Involved in content creation for their website and social media, through data mining and using design apps.

Identified and cultivated leads for partnering with international bloggers in the health and lifestyle segment. Coordinated with the PR Team and also part of the strategy team for external affairs under the CEO’s office.

Create and pitch proposals to partner with clients for TOI, and also engage with existing clients for recurring deals. Execute campaigns for the clients, helping them grow their brand, through advertising in print and digital media. Use data analytics to identify new clients, engage with existing clients, and conduct market and competition mapping. Maintaining client relations, coordinating and negotiating with the representatives, by regular brand and client visits. Achieved sales of 2.1 Cr. in 4 months, with 160% target achievement in the Travel and Tourism Bangalore industry.