Mohini Jha
@mohinijha
Head of Marketing at Rakuten
Mumbai, India
Mohini Jha is a seasoned marketing and communications professional with experience leading brand strategy and marketing operations for major organizations like Rakuten and Axis Bank. She has expertise in developing go-to-market strategies, managing omnichannel social media campaigns, and executing comprehensive content marketing initiatives. Her background includes driving significant revenue pipeline growth and enhancing corporate visibility through PR and thought leadership.
Experience
Head of Marketing for Rakuten SixthSense (Marketing Specialist)
Rakuten
Led brand development, GTM strategy, and marketing execution for a B2B technology subsidiary. Key achievements include increasing leads by 1030%, generating a $5 million revenue pipeline, and directing website development resulting in a 43% increase in conversions. Managed global PR and implemented comprehensive content and social media strategies.
Assistant Manager, Corporate Communications
Axis Bank
Formulated and executed the bank's 3-year public policy agenda. Developed thought-leadership strategies and managed internal/external communications for 76,000+ employees. Authored key policies and contributed to annual and sustainability reports.
Marketing Intern
Dale Carnegie Training
Created content strategy for the brand's Instagram launch and designed employer branding campaigns. Implemented a marketing program for the festive season.
Education
University of Manchester
Master of Science in Management
Marketing
St. Xavier’s College
Bachelor of Arts
Political Science
Licenses & Certifications
Digital Marketing Professional (CDMP)
Digital Marketing Institute, UK
Social Media Certification
Hootsuite
Statistical Thinking for Data Science and Analytics
University of Columbia
Sports Management Fundamentals
Johann Cruyff Institute