Mehak Garg

Spearheaded marketing campaigns, including email marketing, social media marketing, and SEO, delivering 23% improvement in organic search rankings and boosted website traffic by 15% for the parent and subsidiary organisations. Published marketing collaterals including press releases, white papers, brochures, for B2B marketing events, acquiring 80% novel leads resulting in improved brand awareness. Led the rebranding initiative, creating new brand logos, designs, messaging and collaterals, enhancing customer engagement and click through rates by 45%. Formulated and executed a successful GTM strategy with internal sales teams, leading to customer acquisition of 3 renowned enterprises for Solulever (Taurus’s subsidiary), driving a 25% growth in revenue over three quarters. Developed comprehensive competitor analysis reports for Solulever’s Industry 4.0 platform, Brabo, providing actionable insights, expanding the market share by 30% over a 12-month period with 20% decrease in customer acquisition costs. Improved Time to Value by 50% with self-service features for Brabo after evaluating user persona, user skills and needs. Assisted and led the development of key modules for the IIoT platform, Brabo, working with cross functional product team of 22 people.

Led the successful launch of OnePrep, a new educational App for CA students, achieving a 25% expansion of the customer base within the first year contributing to 40% revenue growth. Collaborated with 5 cross-functional teams of 25+ members each to launch OnePrep by performing requirement gathering, overseeing product development, integrating academic content, assisting marketing campaigns, applying agile methodologies. Led the monthly release for 19 identical medical Applications for each Medical PG course, enhancing product adoption by 12%. Executed PM Acceptance testing on website, Android and iOS builds resulting in growth of 34% in user engagement.

Conducted stakeholder meetings for requirement gathering and assisted in the development and launch of a new product features, resulting in a 15% increase in user engagement within the first month. Led scrum ceremonies including daily scrums, sprint planning, and retrospectives to streamline processes, reducing operational costs by 10% and improving overall efficiency by 50%. Performed Acceptance Testing optimizing conversion rates by 15% and improving overall user experience. Handled end-to-end Project delivery, right from Sprint kick-off to the actual Production deployment. Supported the development of product documentation and training materials for internal teams, resulting in a 33% decrease in onboarding time for new employees.

Developed website content, social media posts SEO articles driving a 60% growth in social media engagement.

Conducted Financial Benchmarking and Manpower Mapping to reduce inventory days from 24 to 18 days and increased savings by $7.2 million annually. Responsible for suggesting and implementing an increase in employee diversity by 12%. Successfully created an MIS linking the trial balance for months of FY 2016-2017.

Full Scholarship