Kumar Sidhant
@kumarsidhant
Manager, Demand Generation & Revops at Pepper Content
Gachibowli, Hyderabad
Sidhant is a passionate B2B SaaS Marketer with over 5.6 years of expertise in Demand Generation, Revenue Operations, and Marketing. He possesses advanced skills in CRM platforms like Salesforce and various marketing tools. His experience includes leading multi-market teams, generating significant sales pipelines, and optimizing conversion funnels across US and India markets.
Experience
Content Manager, Demand Generation & Revops (US & India)
Pepper
Leading 2 Markets, 3 Teams with 21 FTEs (+6 Interns), handling Outbound and Inbound marketing channels, leveraging Cold Call, Email, Linkedin and Whatsapp as Outreach channels. Generated $4.1mn sales pipeline within 6 months through Outbound Marketing. Optimized landing pages, conversion funnels, and local SEO campaigns, improving lead conversions from organic traffic and boosting lead generation from targeted regions. Built 21K Contacts, 6.3K Accounts Database along with 2K Account Research within 7 Months.
Team Lead – Growth Marketing & Strategic Initiatives (US & Europe)
HighRadius
Led 2 Markets and teams of 11 FTEs, executed 30+ events (self hosted, partnereship- SSON, ABSL, Deloitte University), engaging 15+ CXOs (CFO, CAO, CIO) per event. Generated 300 Enterprise CXOs meeting for CEO through multiple campaigns (Advisors, Referral, Email, Linkedin and Inmail). Built a database of 65K Contacts, 15K Accounts Database along with 4.8K Executive Research in 1.8yr.
Account Based Marketing & Market Intelligence Specialist (US & Europe)
HighRadius
Founded Account Research concept, increased response generation by 2.5x, and response to DC conversion 70%. Built 105 SAL Pipeline over 2 yrs with 35% client conversion rate by leveraging outbound cold calling, Email and Linkedin channels. Streamlined the ICP extraction-to-outreach process by implementing marketing tools like 8x8, Outreach.io, LinkedIn Sales Navigator, and Seamless.ai.
Education
KIIT University
B.Tech
Electronics and Electrical Engineering