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Kumar Sidhant

@kumarsidhant

Manager, Demand Generation & Revops at Pepper Content

Gachibowli, Hyderabad

PepperKIIT University

Sidhant is a passionate B2B SaaS Marketer with over 5.6 years of expertise in Demand Generation, Revenue Operations, and Marketing. He possesses advanced skills in CRM platforms like Salesforce and various marketing tools. His experience includes leading multi-market teams, generating significant sales pipelines, and optimizing conversion funnels across US and India markets.

Experience

Content Manager, Demand Generation & Revops (US & India)

Pepper

Full-timeNov 2023 - PresentMumbai

Leading 2 Markets, 3 Teams with 21 FTEs (+6 Interns), handling Outbound and Inbound marketing channels, leveraging Cold Call, Email, Linkedin and Whatsapp as Outreach channels. Generated $4.1mn sales pipeline within 6 months through Outbound Marketing. Optimized landing pages, conversion funnels, and local SEO campaigns, improving lead conversions from organic traffic and boosting lead generation from targeted regions. Built 21K Contacts, 6.3K Accounts Database along with 2K Account Research within 7 Months.

Team Lead – Growth Marketing & Strategic Initiatives (US & Europe)

HighRadius

Full-timeJan 2022 - Oct 2023Hyderabad

Led 2 Markets and teams of 11 FTEs, executed 30+ events (self hosted, partnereship- SSON, ABSL, Deloitte University), engaging 15+ CXOs (CFO, CAO, CIO) per event. Generated 300 Enterprise CXOs meeting for CEO through multiple campaigns (Advisors, Referral, Email, Linkedin and Inmail). Built a database of 65K Contacts, 15K Accounts Database along with 4.8K Executive Research in 1.8yr.

Account Based Marketing & Market Intelligence Specialist (US & Europe)

HighRadius

Full-timeJul 2019 - Dec 2021Hyderabad

Founded Account Research concept, increased response generation by 2.5x, and response to DC conversion 70%. Built 105 SAL Pipeline over 2 yrs with 35% client conversion rate by leveraging outbound cold calling, Email and Linkedin channels. Streamlined the ICP extraction-to-outreach process by implementing marketing tools like 8x8, Outreach.io, LinkedIn Sales Navigator, and Seamless.ai.

Education

KIIT University

B.Tech

Electronics and Electrical Engineering

Jan 2020

Skills

Demand Generation
Revops
B2B SaaS Marketing
CRM - Salesforce
LinkedIn Sales Navigator
Helper
Recruiter
Dripify
Outreach.io
ZoomInfo
Apollo.io
Seamless.ai
Sendoso
Mailchimp
Cold Call
Email Marketing
Outbound Marketing
Inbound Marketing
SEO
ABM
Campaign Management
Data Analysis
Revenue Forecasting
Stakeholder Management
Project Management
Marketing Research