Karthik Palaparthi

Managing a portfolio of commercial clients, assisting them with technical solutions & new product features, benefits. Responsible to identify new clients and grow the business. Closely coordinating with marketing team to build content (blogs, newsletters, email marketing campaigns by which resulted in 20 % percent increase of inbound leads. Building sales engagement module on salesforce to effectively manage opportunities by team. Exceeded sales objective set monthly by nearly 15%.

Conducted market research with a systematic approach meeting appropriate stake holders to evaluate trends, brand awareness & competition ventures. Executed marketing and promotional strategies in a variety of events which also include effective planning of events at strategic locations within defined budgets to achieve set KPI’s. Built Nee funnel of growth which are more sustainable than the existing ones. Driven effective daily and weekly Internal meetings with cross functional departments and external stakeholders ensuring good revenues to the company.

Acquired New Merchants in the allocated Geography with affording in continuous persuasive skills. Responsible for End-to-end business development in the assigned area. Targeting Indian retail ecosystem to come up with digital payment solutions. Developed and maintained relationships with acquired merchants and provided Phone pe’s payment product -based solutions. Established strong relationships with new customers and secured contracts with new customers that achieve assigned sales quotas and targets. Prospected for potential customers using direct methods such as calling and face to face meetings, and indirect methods such as networking. Prepared monthly sales and contact reports, Provided forecasts on best case and most likely sales volumes over relevant time periods. Worked with product and tech specialists wherever required to address customer requirements. Achieved massive distribution expansion drive in markets. Worked with Product and Marketing teams to convey feedback on prospect requirements and drive product strategy. Managed, tracked, and reported on all activities and results using CRM tools. Deployed marketing campaigns and owned the implementation from ideation to execution. Contributed to business planning at the executive level to develop a marketing strategy with consistent results in line with the organization’s overall vision, and objectives.

Created Brand awareness of the company with a focus on enhancing Positive image about the company from the web and other marketing channels. Retained relationships with vendors to ensure collaboration in promotional activities. Analyze, monitor & conduct market research to evaluate trends, brand awareness and competition ventures. Designed and developed progressive and cost-effective marketing proposals to clients after a thorough understanding of their requirements and ensured High conversions. Fully responsible for business development, negotiations and signing of new contracts with the clients. Achieved this feat with collaborating with Internal stakeholders and Partner executives. Worked exclusively with cross functional departments such as Design and technical teams to ensure a realistic output which enhanced the clients business.

Developed Go-to-Market plans across offerings - re fining customer segmentation, assisting with territory and driving methodologies to enhance outreach & upsell processes. Allocating Products to Customer for better deliveries and optimizing inventory. Development end to end sale life cycle management process. Responsible for executing the Sales Compensation plans for Sales, Presales and Account Management with respective teams. Analyze data for patterns, investigate root causes. Creating new reports and dashboards manage the existing reports. Conceptualize business processes to help enhance the productivity of the sales team. Worked with cross functional teams to convey feedback on prospect requirements and driven product strategy. Focused on all activities and results. Stayed up to date on industry trends. Prepared MIS and given business reviews and presentations to the senior management team on a monthly basis. Achieved higher ROI by data driven ads optimization on advertising spends. (Google platforms, Facebook, LinkedIn).

Responsible to conduct Market research across verticals, Prospected Key accounts through pre -sales research and post-sales follow-ups, managed and maximized revenues. Submitted enhanced commercial bids in response to RFQs and RFPs with effective proposals and gained business Opportunities. Focused on Customer Satisfaction and Retained client relations with consistent presales support via Email Campaigns, conversations, convincing sales Pitches, and product upgradations. Negotiating and persuading are the key functions applied while surveying the customer preferences and analyzing the statistical data with an objective to support customers effectively during their decision-making process regarding product designs, Promotional strategies, and introductory prices. Constantly interpreted data and made recommendations to improve operational metrics, established system for tracking metrics and ensured key milestones are chevied within TAT. Established Best standards for customer support practices ensuring timely completion of transactions to meet or exceed client SLAs.