Ayushi Kapil
@ayushikapil
Sr. Product Marketing Manager at Candor Buildcon
Hyderabad, India
Ayushi Kapil is a Senior Product Marketing Manager with over seven years of experience in GTM strategy, product launches, and digital marketing. She has successfully driven significant revenue growth and user acquisition for companies like Candor Buildcon and Office Beacon. Ayushi holds an MBA from IIM Amritsar and a B.Tech in Computer Science.
Experience
Sr. Product Marketing Manager
Candor Buildcon
Successfully launched Land Development, Infrastructure, and Interior Designing services, driving a 30% increase in project bids and a 20% revenue growth in the first six months. Implemented a digital marketing strategy, optimizing the website for user experience and speed, leading to a 50% boost in traffic and a 35% rise in qualified leads through improved SEO and targeted content marketing.
Contributor of Artefacts
Reforge
Beta Tester for New Courses on Product Marketing
Product Marketing Alliance
Product Marketing Manager
Office Beacon
Led GTM strategies for 5 feature releases and 2 product launches, boosting ROI by 20% and MAUs by 3X through data-driven marketing. Developed product positioning and client pitch decks to address customer pain points. Executed targeted digital campaigns, resulting in a 15% increase in up-sells and 25% growth in new customer acquisition in North America.
Product Marketing Manager
Emxcel Solutions
Led market research and GTM strategy for offline product launches, enhancing product-market fit. Collaborated with regional teams to tailor offerings to local market needs, optimizing the 4 Ps for maximum impact. Drove targeted marketing campaigns, increasing engagement by 300% and boosting customer acquisition and retention.
Area Supply Marketing Manager
OYO
Led a team of 18 business development managers, optimizing conversion rates and performance, while collaborating with cross-functional teams to reduce bottlenecks and acquire 20 new assets weekly. Coordinated with sales enablement to drive timely updates and adoption of marketing collateral.
WomenTech Network Global Ambassdor
WomenTech Network
Harvard Business Review Ascend Select Member
Harvard Business Review
Deputy Marketing Manager
Kanodia Technoplast
Executed brand communication strategies, including brochures and website optimization, while providing analytical reports to C-suite, driving international sales growth and boosting annual revenue by 15%.
Product Marketing Internship
Airtel
Education
Indian Institute of Management Amritsar
MBA
Marketing Strategy
AKGEC Ghaziabad
B.Tech
Computer Science
Licenses & Certifications
Product Marketing
Product School
Advance Business Analytics Generative AI for Executives and Business Leaders
IBM
SEO
HubSpot Academy
SEO 2
HubSpot Academy
Fundamentals of digital marketing
Product Launches
CXL
Competitive intel and market research
CXL