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Ayushi Kapil

@ayushikapil

Sr. Product Marketing Manager at Candor Buildcon

Hyderabad, India

Candor BuildconIndian Institute of Management Amritsar

Ayushi Kapil is a Senior Product Marketing Manager with over seven years of experience in GTM strategy, product launches, and digital marketing. She has successfully driven significant revenue growth and user acquisition for companies like Candor Buildcon and Office Beacon. Ayushi holds an MBA from IIM Amritsar and a B.Tech in Computer Science.

Experience

Sr. Product Marketing Manager

Candor Buildcon

•Apr 2024 - Present•Pune

Successfully launched Land Development, Infrastructure, and Interior Designing services, driving a 30% increase in project bids and a 20% revenue growth in the first six months. Implemented a digital marketing strategy, optimizing the website for user experience and speed, leading to a 50% boost in traffic and a 35% rise in qualified leads through improved SEO and targeted content marketing.

Contributor of Artefacts

Reforge

Volunteer•Jun 2024

Beta Tester for New Courses on Product Marketing

Product Marketing Alliance

Volunteer•Jan 2024

Product Marketing Manager

Office Beacon

•Sep 2021 - May 2023•Delhi

Led GTM strategies for 5 feature releases and 2 product launches, boosting ROI by 20% and MAUs by 3X through data-driven marketing. Developed product positioning and client pitch decks to address customer pain points. Executed targeted digital campaigns, resulting in a 15% increase in up-sells and 25% growth in new customer acquisition in North America.

Product Marketing Manager

Emxcel Solutions

•Oct 2020 - Jun 2021•Ahmedabad

Led market research and GTM strategy for offline product launches, enhancing product-market fit. Collaborated with regional teams to tailor offerings to local market needs, optimizing the 4 Ps for maximum impact. Drove targeted marketing campaigns, increasing engagement by 300% and boosting customer acquisition and retention.

Area Supply Marketing Manager

OYO

•Feb 2019 - Sep 2020•Goa

Led a team of 18 business development managers, optimizing conversion rates and performance, while collaborating with cross-functional teams to reduce bottlenecks and acquire 20 new assets weekly. Coordinated with sales enablement to drive timely updates and adoption of marketing collateral.

WomenTech Network Global Ambassdor

WomenTech Network

Volunteer•Aug 2020•Delhi

Harvard Business Review Ascend Select Member

Harvard Business Review

•Jun 2020•Delhi

Deputy Marketing Manager

Kanodia Technoplast

•Apr 2017 - Jan 2019•Delhi

Executed brand communication strategies, including brochures and website optimization, while providing analytical reports to C-suite, driving international sales growth and boosting annual revenue by 15%.

Product Marketing Internship

Airtel

Internship•Apr 2016 - Jun 2016•Pune

Education

Indian Institute of Management Amritsar

MBA

Marketing Strategy

Apr 2015 - Mar 2017

AKGEC Ghaziabad

B.Tech

Computer Science

Apr 2011 - Mar 2015

Licenses & Certifications

Product Marketing

Product School

Issued: Sep 2020

Advance Business Analytics Generative AI for Executives and Business Leaders

IBM

Issued: Jun 2024

SEO

HubSpot Academy

Issued: May 2024• No expiration

SEO 2

HubSpot Academy

Issued: Jun 2024• No expiration

Fundamentals of digital marketing

Google

Issued: Aug 2024

Product Launches

CXL

Issued: Jan 2022

Competitive intel and market research

CXL

Issued: Jan 2022

Skills

Data Analysis
Team Leadership Skills
Product Strategy
GTM Strategy
Product Marketing
Search Engine Optimization
Google Analytics
Content Strategy
Hubspot