Kanchi Gupta

Developed comprehensive marketing plans and playbooks, driving lead generation across events, social media, and outbound campaigns and establishing a consistent pipeline for the sales team. Negotiated and collaborated with external vendors to fast-track demand generation activities. Spearheaded product marketing initiatives, including brand positioning, content strategy, and SEO optimization, resulting in a 33% increase in organic website traffic within 2 months. Managed product positioning, booth graphics and marketing materials for industry events. Represented Syren Cloud and engaged with potential customers at international industry events to drive brand visibility and implemented campaigns that resulted in a 26% increase in post-event lead conversion. Leveraged industry marketplaces, such as Capterra and Gartner, to drive lead generation. Drove over $1 million in deal value within 6 months, representing 20% of the company's annual target of $5 million in net new business. Achieved a 16% Lead-to-Opportunity conversion rate within the Enterprise segment for new initiatives, surpassing the industry average of 13%

Onboarded and, managed a team of 5 SDRs to deliver exceptional performance within a month. Collaborated with Digital and, events teams to set MQL and, Discovery call targets for 2023. Identified and addressed critical process gaps by developing and delivering targeted L&D sessions and defining new SOPs. Led a team of 5 SDRs, [80% of whom were new to the role], to achieve 260% of their target for Discovery calls and Sales Qualified Leads.

Qualified Inbound leads to SALs with an achievement of 160% in 2022. Conducted rigorous research on assigned accounts and markets, leading to effective sales strategies. Maintained Daily, Weekly and, Monthly Performance Trackers. Streamlined data analysis on a quarterly basis to understand lead quality along with actionable items. Automation Tools - Salesforce, Dripify, 6Sense, Outreach, Crystal, Sendoso.

Hired, trained and managed an SDR team and, review the performance on a monthly & quarterly basis. Coordinated with leadership team to strategize & set targets for each quarter. Managed Pre-event & Post-event sales activities. Qualified over 150 opportunities that lead to over $100,000 worth of valid sales.

Launched outreach via HubSpot – Outbound and Inbound (Email, LinkedIn). Generated content and marketing emails for LinkedIn Sales and Marketing. Collaborated with Principal architects to understand product and go-to-market strategy. Generated reports for tracking team's productivity and performance.

Prospecting - Explored new avenues for sales process, maintained database. Prepared email templates, cadence to be followed and presentations. Conducted Discovery calls and set up demo accounts. Collaborated with the leadership to come up strategies for new market verticals, weekly statistics and maintain a monthly tracker. Product – Papertrell, SendaRide.

Prepared requirement documents, worked on finding bugs and reported to developer. Tickets approval by Product manager, client meetings to collect requirements. Product – Ox Zion.