Naveen Shekar

Developed campaigns and trained new employees. Created social media content. Managed E-book and Email Campaigns, achieving an ROI of 87%. Successfully launched a website developed in collaboration with the internal team.

Managed mailing calendar, designs, templates, and asset reviews. Executed campaign creation and trained new employees. Reduced bounce rate by 22% and increased traffic by 18%. Managed paid and organic campaigns on social media channels, tracking performance including followers, views, and engagement. Executed a multi-segment email marketing strategy to acquire, qualify, and convert prospects, increasing open rate and database by 45% (handling 15k database).

Analyzed consumer behavior to guide website content and design for optimal digital customer experience. Handled 2 online pages and 4 groups on all social media channels. Coordinated various email campaigns, including template designs, calls-to-action, and content.

Managed influencer campaigns, including outreach and contract negotiation. Developed and optimized website SEO, performing content maintenance. Responsible for paid campaigns on Facebook, Instagram, and LinkedIn (Lead generation, Traffic & retargeting). Supported public and in-house events. Increased email campaign open rate and database by 28% (handling 10k database).

Managed email marketing and weekly newsletter campaigns for General Mills. Ran lead generation ad campaigns for 2 seminars and 12 webinars. Designed promotional materials (Whiteboard animation, posters, eBooks) using Canva. Maintained an 80k database in Hubspot and increased it by 45%. Implemented best practices ensuring CAN-SPAM compliancy, and managed influencer marketing campaigns.