Jigyasa Bhardwaj

Leading in-depth analysis of market trends, consumer behavior, and competitive landscape to identify new growth opportunities and potential challenges within the IT and solar sectors. Overseeing the planning, execution, and optimization of comprehensive multi-channel marketing campaigns, including Google Ads, Meta ads, focusing more on Instagram ads. Managing and optimizing a larger marketing budget, ensuring efficient allocation across campaigns to achieve maximum return on investment (ROI) and drive sustainable growth. Monitoring and analyzing key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and other metrics to measure campaign success. Leading the creation and implementation of an integrated content strategy and creative direction. Collaborating with teams to develop innovative and engaging content for social media platform and website that enhances brand awareness. Experimenting and learning with new marketing tools, platforms, and strategies to drive innovation and maintain a competitive edge in the market.

Provided executive support and business management, including managing the CEO's calendar, arranging meetings and conference calls, drafting correspondence, and scheduling travel arrangements. Created social media posts and assisted with marketing efforts to enhance client visibility and engagement.

Created and scheduled social media posts, monitored online presence, and engaged with the audience across platforms. Conducted thorough market research to identify trends, target audiences, and the competitive landscape, supporting the execution of marketing campaigns and events.

Supported Fintech C-suite with accounting tasks, including data entry, invoice processing, and financial statements.

Analyzed market trends and consumer behavior to identify opportunities and challenges within the IT and solar sectors. Crafted comprehensive marketing strategies focusing on lead generation, brand awareness, and market penetration. Executed and managed campaigns on Google Ads and Meta ads including keyword research and targeting. Monitored key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend (ROAS).