Ishan Thakur

Implemented growth marketing best practices to facilitate the seamless execution of Fresh Prints’ digital and content marketing initiatives, and established automation in workflows to streamline the marketing and sales funnels. Tasks: Created UTMs and set up tracking + attribution on all campaign landing pages and the campaigns dashboard. Set up and coordinated end-to-end execution of marketing campaigns. Created, fine-tuned, and maintained a sophisticated campaigns dashboard for Q3 and Q4 (KPI analysis). Set up automation in multiple workflows with Zapier to optimize the customer journey. Led data-driven campaign analysis projects for strategy building to enhance company revenue and ideation of new campaigns. Conducted market research to identify new opportunities in promotional structures, lead generation, and brand partnerships. Created and presented decks to the Business Development Managers on monthly sales performances, projections, and insights. Collaborated with cross-functional teams (Operations, Art, Tech, and Sales) and senior management to optimize the life cycle of campaigns. Conducted quality management reviews on all marketing assets. Achievements: Set up and coordinated 11 campaign launches in 120 days. Set up 100+ automated workflows via Zapier to optimize the customer journey. Developed a multi-channel (5 channels) campaign dashboard, for Q3 and Q4, and leveraged data-driven insights to assess KPI-based performance. Collaborated internally to enhance and test (A/B testing) email marketing approaches by achieving open rates of > 50% and click rates of > 1%. Conducted extensive analysis of customer data (2020 - 2023) to create company reports for the ideation of current and future campaigns. Conducted 20+ interviews with the Sales team to uncover customer pain points and create actionable insights for marketing strategy. Leveraged Zoominfo & LinkedIn to generate 1000+ relevant leads and contact information within 10 days for prospective brand collabo

Writing articles to meet monthly targets. Conducting thorough research and publishing plagiarism-free content. Edit, proofread, and conduct SEO on content assets to improve visibility on search engines.

Approaching prospective customers and gaining insights into their investment practices. Pitching a life insurance product to multiple prospective customers.