Bhupendra Gupta

➢ Marketo Administration. ➢ Conducted competition analysis, social media optimization, content optimization, and keyword research using ethical SEO best practices. ➢ Strategic initiatives, including guest blogging, social media marketing, and link building, resulted in a 50% increase in online presence. ➢ Direct email campaigns were designed and executed, leading to a 20% rise in prospective customers. ➢ Researched high volume keywords to update anchor text, title tags and description. ➢ Vertical directory submissions/niche citation building (i.e. technology). ➢ Claimed existing business listings and provided location data syndication to data aggregators. ➢ Aided the marcom team with talent marketing and branding.

➢ Strategized, developed, and managed Paid Ads. ➢ Designed, implemented, and optimized retargeting Ads to improve the visitor to paid conversion rate by 40%. ➢ Crafted insightful reports combining Google Analytics, SEMrush, & HubSpot CRM data, enhancing paid marketing funnels and driving conversion rate improvements. ➢ Utilized SEMrush analytics and Google Search Console to find underperforming content and provide solutions to improve performance. ➢ Developed data-driven SEO initiatives, increasing Organic traffic by 80% & enhancing online visibility. ➢ Promoted blog entries, white papers, client testimonials, and guest posts in coordination with the content team. ➢ Identified and executed improvements for processes, content, and lead generation.

➢ Overseeing the Axis group's whole marketing portfolio, which includes sponsored projects, advertising, internal and external communications, and go-to-market strategies. ➢ Organized trade shows (domestic and international) with tailored booths and materials. ➢ Supervising and monitoring the activities of external vendors' campaigns. ➢ Product presentations, demo videos, product guides, brochures, and technical briefs were created as sales enablement resources. ➢ Directly reported to the Director of the company, I worked on a range of marketing efforts, including strategy, focused outreach, and branding and positioning. ➢ Successfully executes & manages integrated digital marketing plans. ➢ Generate leads using various marketing platforms such as B2B and B2C portals, websites, social media, and e-mail marketing.

➢ Informed existing clients about improved products and services, resulting in increased sales. ➢ Demonstrated the company's new ECOM website to clients. ➢ Provided effective and engaging promotions to retain existing clients and attract new ones.

➢ Prepare, present, and demonstrate items to prospective customers. ➢ Manage business relationships with vendors, partners, and third parties. ➢ Proven experience in territory marketing, account management, customer interactions, and retention. ➢ Generating leads through various channels and efforts. ➢ Presented corporate technical catalog, brochures, and presentations. ➢ Collaborated with designer to produce company banners for sponsored events, exhibitions, web materials, advertising campaigns, and social media.