Astha Srivastava
@astha.srivastava
Data Analyst at Agrim Wholesale
Gurugram, India
Astha Srivastava is a Data Analyst with experience in analyzing marketing campaigns and building core business KPI dashboards. Proficient in Python, SQL, and various data visualization tools like Power BI and Zoho Analytics. The candidate has a proven ability to guide marketing strategies, automate processes, and build predictive models to improve business outcomes.
Experience
Data Analyst
Agrim Wholesale
Coordinated with the product and category team and rebuilt the pricing structure of the company with the help of team manager. Analyzed data from marketing campaigns and used the output to guide the marketing strategies which helped to improve the conversion rate by 5% and reduce the marketing cost by 30%. Built dashboards on core business KPIs - profit margin, retention rate, revenue growth, conversion rate. Built a pipeline to automate the process of item onboarding and updating in CRM platform. Built best shipper model for operations team and incentive model for sales team.
Data Analyst Intern
Stige.tech
Build KPI table and used different metrics to convey the analytics in an efficient manner. Worked on modelling and evaluating the sales data. Worked on business case studies and problems during the program.
Education
Dr. Ambedkar Institute of Technology for Handicapped
B. Tech
Electronics Engineering
Licenses & Certifications
Python for Data Analytics