Aniket Mehrolia

Led the team of Marketers & multiple business growth partners for strategic planning of marketing initiatives to best leverage digital channels to maximize campaign effectiveness in USA, Singapore, India & Gulf region. Led overall 15 Google Ads Campaigns (Search, Performance Max, Discovery & Display) with a monthly budget of approx 3 Lacs INR. Generating overall impressions of 1 Million+; 29K+ Interactions; 9K+ Clicks & 184 Conversions at a spend of INR 2.26 Million in USA, India & European regions on an average Cost per Conversion of 12.3K INR. Led cold mail campaigns, successfully reaching to 10K+ decision-makers per month based in Western, Gulf & APAC region. This resulted to an average of 30% Open Rate & 8% Reply Rate even after working in the most competitive industry. Led the optimization of organization's LinkedIn profile, achieving over 300% growth in followers, a 77.7% increase in page views, and an 89% rise in unique visitors within a year. Developed international growth marketing strategies, with a potential to increase global brand awareness and market penetration by 20X. Performed in-depth market analysis, identified 30+ unexplored opportunities for business growth & expansion for IT Services. Played a key role in organizing multiple on ground events (includes meetups & hackathons) to boost brand identity. Builded a highly engaged community of 350+ Data Science Enthusiasts within 60 Days. Acted as the primary contact for key stakeholders including leadership for providing updates and gathering feedback.

Owned the entire product development lifecycle from ideation, market research, roadmap, usability tests to tracking key metrics. Grown Monthly Active Users 10X in the span of 10 months. Led the Team of 14 (2 Freelancers with their 8 Writers, 2 Developers, 1 Content Curator, & 1 Digital Marketer). Avg Time on Page, Bounce Rate, and other metrics have improved by avg 40% because of the thoughtful creation of user engagement elements like Web Stories, Exit Intent Popup, News Letter, Content Engagement etc. Defining the product vision, and working closely with every stakeholder, to deliver winning products. Led the creation of an internal dashboard to automate the effort involved in content selection, which enhanced the effectiveness of the content team by 80%. Brief & trained the sales team at sales meetings. Worked with multiple third parties for strategic partnership development.

Worn multiple hats to take care of overall product development life cycle. Grown DAU from 100 to 2,000 within a year from Organic, Social & Referral sources. Executed Lead gen mechanism from scratch. Implemented numerous automated hacks to operate at scale. Partnered with multiple Educational Institutes for their organic promotion. Worked on multiple revenue models like Adsense, Guest Post, Brand Partnership, etc.

Worked on developing and curating compelling content that breaks down complex AI concepts into user-friendly formats, enhancing public understanding and interest in AI technologies. Utilized tools like Canva Fliki, etc to create visually appealing and informative graphics and videos. Handled Digital Campaigns of Libas, OZiva & Craft Label. Awarded "Best Use of Data for Growth" for growing Organic Sessions by 142% within 4 months. Plan, develop and implemented multiple SEO strategies to get maximum ROI. Implemented SEO automation hacks to improve the productivity of the internal team after multiple failed attempts. Led the team of 2 (Associate & Trainee) for overall campaign execution. Identify problems and deficiency and implement solutions in a timely manner. Promoted from Associate to Analyst within 6 months itself.

Worked on more than 30 websites from scratch. Performed SEO audits. Plan, develop and implement SEO strategies. Work towards organic search optimization and ROI maximization. Regularly perform thorough keywords research.

Developed and curated compelling content that breaks down complex AI concepts into user-friendly formats, enhancing public understanding and interest in AI technologies. Leveraged extensive knowledge in AI to inform content, ensuring accuracy and relevance in a rapidly evolving field. Collaborated with AI professionals and influencers to deliver diverse perspectives and enrich content quality.