ADITYA KOCHHAR

Drove a 30% surge in prospects for multiple verticals by implementing targeted marketing strategies. Generated a ~25% increase in website traffic and lead generation by developing integrated marketing campaigns across multiple channels. Increased lead-to-customer rates by ~20% through lead scoring & nurturing workflows, and ensured a ~45% rise in email open & click-through rates via HubSpot automation workflows.

Orchestrated new marketing campaigns for B2B & B2G sales processes, identifying +80 target accounts and generating organization-specific marketing literature. Analyzed pain points and presented viable solutions. Established trusted advisor for top-level internal management for service delivery of recruitment, B2B sales processes, and high-level CRM management.

Processed ~100 short-term projects involving modification and creation of training curriculums for Baxter. Served as the direct point of contact for all clients regarding curriculum creation and modification.

Curated a customer database for future customer service relations and mass texting. Ensured high-quality customer experience by supervising and revising protocols for daily workshop maintenance. Audited employee performance and owned admin work modules, including end-product quality assurance.