Sagar Soni

Currently reporting to CEO's office to the VP& AVP to setup the entire sales cycle, hiring, data gathering, competitive intelligence, internal capacity building and revenue forecasting for month-on-month and weekly basis. Acquired approx. 50,000 new customers to generate over 5Cr.+ in revenue over a span of 6 months (B2C). Led a team of 20+ interns and permanent associates over a span of 6 months to devise weekly and monthly revenue target. Devised WhatsApp campaign to gather hot leads via WhatsApp campaigns and cold calls on inactive leads to increase conversion from 4% to 19% (average-monthly). Spearheaded market research and competitor's analysis and created business proposal to acquire to 60+ (B2B) Clients over a period of 6 months. Built training modules for internal capacity building to increase renewal rate from 0% -1% to 4%. Set up Customer Escalation/Resolution matrix to reduce TAT of resolution right from scratch. Further, optimized TAT based on customer's escalation severity and reduced it from 3-4 days to 0.5 hours based on matrix over a period of 3-4 months.

Co-headed post sales team of 10 associates to save nearly 30 Lakh -1 cr. in GMV over a span of 2 years (extrapolated number). Co-headed setting up of post sales team for United States for post sales service, customer escalation resolution to cater over 1,00,00+ users over a span of 2 years thereby reducing average month-on-month refund in funnel from 30% to 8%. Spearheaded onboarding of external experts & third-party vendors account right from 0-400 spanning pan India. Created dynamic payment distribution plan worth Rs. 40,000/- to 5,00,000/- per month based on performance of external experts/vendors. Trained 20+ associates and interns on communication via and sales pitches and spearheaded setting up of team wise Standard Operating Procedures. Headed setting up of omni-channel escalation platform right from mail, phone calls, WhatsApp and Google meet to reduce refund cases overall to 8%. Onboarded 400+ external experts & vendors from all over India and managed their complete lifecycle right from onboarding to account management to payment distribution. Hand-on Experience with LeadSquare CRM platform to track daily calls, employee performance and iterate upon the same. Performed cohort analysis, devised KPIs and created dashboard for reporting of KPIs based on monthly and weekly performance on team and individual level.