Default profile banner
AV

Amrita Venu

@amritavenu

Digital Marketing Specialist at Freshworks

Bengaluru, Karnataka

FreshworksUniversity of Madras

Experienced Digital Marketing Specialist with 6 years of proven success in elevating customer engagement and enhancing online visibility through effective strategies. Skilled in developing impactful marketing initiatives to drive business growth and maximize revenue.

Experience

Digital Marketing Specialist

Freshworks

Invalid Date - Present

Spearheaded non-paid activities for Customer Service Suite launch, achieving a 34% session increase and $3.3M ARR in 7 months. Initiated interactive tours, generating 25 leads and 2.5K views in 2 months. Championed SEO and non-paid efforts for Freshdesk, securing a 48% increase in SEO leads and $307K MRR in 1.5 years. Piloted Structure Data project, enhancing page CTR by 2.5%. Successfully executed domain migration for Freshdesk. Led team in blog audit, resulting in a 20% traffic increase. Formulated CRO experiments, optimizing W-CVR to 1.7%. Conducted in-depth keyword analyses, achieving a 14% increase in signups. Increased organic traffic by 120% and conversion rate by 23.75% through strategic SEO initiatives. Conducted comprehensive audits, identifying on-page and technical issues, resulting in a 12% boost in page speed. Orchestrated email campaigns, resulting in a 10% increase in demo leads.

Digital Marketing Analyst

BYJU'S

Invalid Date - Invalid Date

Developed effective on-page/off-page strategies, achieving 50% SERP ranking and CTR boost. Drove organic traffic by 698%, with a 23.75% conversion rate increase over 18 months. Implemented affiliate linking, content distribution, and email marketing strategies, resulting in a 550% traffic surge within 12 months. Conducted thorough audits, resolving on-page issues, and achieving a 20% SEO performance enhancement monthly. Executed PPC campaigns, engaged target audiences, and strategically placed ads to drive traffic.

SEO Content Analyst

SuperX Growth Hacker

Invalid Date - Invalid Date

Created compelling SEO content across industries: Health (20 articles), Real Estate (15 articles), and In-house digital marketing (10 articles). Analyzed SEO growth, driving non-brand traffic from 140 to 15,000 clicks/month in 6 months. Pitched and executed 5 new SEO strategies, elevating satisfaction scores by 25% over a year. Optimized strategies based on online trends, resulting in a 30% website traffic increase within 6 months.

Education

University of Madras

MBA

Marketing Management

Invalid Date

College of engineering, Vadakara; CUSAT

B.Tech

Electronics and Communication

Invalid Date

Skills

Strategic Planning
Keyword Research and Competitor Analysis
On-page and Off-page Optimization
Technical SEO and CRO
Web Analytics and Data Interpretation
Mobile SEO Optimization
Local SEO Expertise
Team Leadership and Project Management
Stakeholder Communication
Continuous Learning and Adaptability