Amrita Venu
@amritavenu
Digital Marketing Specialist at Freshworks
Bengaluru, Karnataka
Experienced Digital Marketing Specialist with 6 years of proven success in elevating customer engagement and enhancing online visibility through effective strategies. Skilled in developing impactful marketing initiatives to drive business growth and maximize revenue.
Experience
Digital Marketing Specialist
Freshworks
Spearheaded non-paid activities for Customer Service Suite launch, achieving a 34% session increase and $3.3M ARR in 7 months. Initiated interactive tours, generating 25 leads and 2.5K views in 2 months. Championed SEO and non-paid efforts for Freshdesk, securing a 48% increase in SEO leads and $307K MRR in 1.5 years. Piloted Structure Data project, enhancing page CTR by 2.5%. Successfully executed domain migration for Freshdesk. Led team in blog audit, resulting in a 20% traffic increase. Formulated CRO experiments, optimizing W-CVR to 1.7%. Conducted in-depth keyword analyses, achieving a 14% increase in signups. Increased organic traffic by 120% and conversion rate by 23.75% through strategic SEO initiatives. Conducted comprehensive audits, identifying on-page and technical issues, resulting in a 12% boost in page speed. Orchestrated email campaigns, resulting in a 10% increase in demo leads.
Digital Marketing Analyst
BYJU'S
Developed effective on-page/off-page strategies, achieving 50% SERP ranking and CTR boost. Drove organic traffic by 698%, with a 23.75% conversion rate increase over 18 months. Implemented affiliate linking, content distribution, and email marketing strategies, resulting in a 550% traffic surge within 12 months. Conducted thorough audits, resolving on-page issues, and achieving a 20% SEO performance enhancement monthly. Executed PPC campaigns, engaged target audiences, and strategically placed ads to drive traffic.
SEO Content Analyst
SuperX Growth Hacker
Created compelling SEO content across industries: Health (20 articles), Real Estate (15 articles), and In-house digital marketing (10 articles). Analyzed SEO growth, driving non-brand traffic from 140 to 15,000 clicks/month in 6 months. Pitched and executed 5 new SEO strategies, elevating satisfaction scores by 25% over a year. Optimized strategies based on online trends, resulting in a 30% website traffic increase within 6 months.
Education
University of Madras
MBA
Marketing Management
College of engineering, Vadakara; CUSAT
B.Tech
Electronics and Communication