Alifiya Amalani

Led the global marketing initiatives with a budget of $1 Million for The Philips Machinist app. Spearheaded comprehensive app marketing initiatives for The Philips Machinist App, ensuring cohesive global online & offline presence. Led a team across 3 geographies and drove the strategy for advanced Meta ads targeting for optimized app installs. Directed branding and awareness campaigns through offline events, exhibitions, and collaborative partnerships with educational institutions. Conducted app store optimization using tools like Apptweak and Appsflyer to enhance visibility, attract high LTV users, and decrease CAC. Cultivated strategic business collaborations and optimized in-app content to ensure seamless user engagement and expanded app reach.

Led the strategy and execution of a comprehensive digital marketing plan for a gaming company specializing in the creation of a cricket mobile game.

Led global marketing initiatives with a team of 7 for the flagship edtech application 'PlayBees,' managing a $350k marketing budget/year. Successfully drove over 500K downloads through a mix of organic & paid channels. Coordinated with cross-functional teams, including product development, design, sales, and customer support to ensure alignment of marketing objectives. Leveraged data analytics to continuously optimize campaigns, resulting in improved conversion rates and reduced CAC. Created and curated engaging content for all social channels tailored to diverse international markets, enhancing user engagement and retention. Launched ambassador programs to empower enthusiastic parents to become brand advocates, amplifying PlayBees’ reach and influence.

Implemented marketing-driven initiatives that helped transform lives by connecting 1.5 Lakh students with experts affordably plus giving 5000+ professionals a new, effortless income source through training. Led ASO strategy and content marketing that included curating high-quality content for blogs and videos to improve app growth. Managed and optimized social media content to build a strong online presence and enhance user engagement. Developed and executed off-page SEO strategies, including link building and influencer outreach, to boost app visibility. Conducted thorough keyword research and analysis to enhance app relevancy and ranking. Partially led the performance marketing campaigns on Facebook and Google.

Executed marketing strategies and online operations that on-boarded over 10,000 new artists to the platform, enabling them to monetize their live streams effectively. Led the brand awareness and reach campaigns on Facebook with budgets up to $1000. Managed social media platforms with engaging content, real-time updates, and designed creatives to support marketing initiatives. Coordinated live events, curated content, and managed artist promotions while fostering an online community. Developed and optimized content strategies to enhance visibility, user engagement, and drive interaction. Led the performance marketing strategies for maximum ROI, and collaborated with product, marketing, and support teams for thorough execution.

Spearheaded ASO strategies for 100+ apps across diverse categories on stores, driving significant growth & engagement. Led the app listings, optimizations and conducted A/B testing to increase downloads across iOS, Google Play, and Amazon Appstore. Managed email marketing campaigns, social media, and content localization for improved engagement and reach. Led the execution of paid media marketing through Apple Search Ads and Google Ads, and conducted keyword research for better app ranking. Oversaw blogger marketing, cross-promotion, CRM activities, and provided product feedback to enhance customer relationships. Assisted in product development, trained interns, and new hires in digital marketing practices.