Vinay Mawandia

Leading a team of 16+ digital marketers to lead demand generation efforts for 4 B2B SAAS products in the user-generated content (UGC) space. Managed a 6-figure Paid media budget to achieve an ROAS of 2.5 times of the yearly average. Successfully executed website migration and led semantic SEO efforts to double website traffic at Tagshop over a span of 3 months. Spearheaded Content marketing for UGC Suite, an enterprise product, resulting in an average monthly leads pipeline of 50+ qualified mid-market and enterprise leads in 3 months. Initiated Affiliate and Influencer Partnerships to complement demand generation efforts. Conversion-rate Optimization[CRO] and value-proposition efforts resulted in increased retention and lower bounce rate. Optimized messaging and In-app marketing increased conversion of free to paid user and reduced customer churn.

Spearheaded marketing efforts that successfully attracted $1 million in assets under management (AUM) within one year for a Quant Hedge fund, leveraging a combination of digital marketing strategies, targeted outreach, and data-driven insights. Strategized and executed, an advanced content management program[through use of machine learning] across the SEO and Social media domain to reach 500k impression in the last three months. Planned and implemented cold email outreach to over 10,000 HNIs with in-house data extraction and campaign implementation. Managed and mentored, a team of 10+ digital marketers. Executed a PR strategy to get published in major outlets like Khaleej Times and Financial Express. Effectively executed a targeted Life cycle Ads campaigns across the Google and Meta Ads platforms.

Advised and Helped major global firms and clients across the world to optimize their marketing efforts through effective strategy encompassing content, CRO and paid Ads. Strategized and conceptualized a mobile App for major Insurance firm in North America to help employee easily switch between health insurances and doctors. Ideated and helped an Edtech firm with a platform to help student prepare for life after college. Ideated for Concord Coalition a platform to increase awareness regarding growing national debt problem. Helped Facebook,Inc with plan with increase its platforms role in disseminating education in India[Through a competition mediator]. Copy-writing for Cadbury, a set of Riddles for their marketing campaign in Europe. Usability Testing for multiple brands and advised them regarding conversion optimization strategies. Executed Ad campaigns across Meta, Google and owned media[Pop-ups,Push Ads] for multiple local clients.

Developed Websites, wrote copies and enabled multiple local entrepreneurs to build their presence online. Designed and Developed websites for local brands to enable them to build their presence online. Helped entrepreneurs with copies for their Etsy and Amazon stores. Wrote Ad copies and managed Ad campaign for multiple local entrepreneurs. Email and website copies for multiple businesses. Helped them with usability testing.