Akshay Kumar

Proactively identified at-risk customers and implemented a new customer segmentation strategy, driving targeted marketing campaigns that boosted customer retention by 20%. Developed and executed marketing strategies that led to a 40% increase in gold subscription renewals and contributed 15% of new acquisitions through impactful in-app communications. Led campaign automation initiatives, cutting the team's operational workload by 50% while sustaining high campaign effectiveness. Craved and launched go-to-market strategies for key products, including Z Dining, Z Everyday, Gold, Veg Mode, and Legends, using empathetic messaging to enhance product adoption and minimize friction. Managed technology, data, and product initiatives, optimizing Zomato's marketing tech stack for greater efficiency and performance. Conducted A/B testing and incrementality analysis across various platforms, refining CRM tactics and achieving a 35% increase in conversion rates.

Spearheaded a ₹12 CR holistic acquisition strategy across Meta, Google, Snapchat, X (Twitter), and affiliates, consistently driving 10% monthly growth. Optimized ad budgets through customer segmentation and cohort analysis, targeting high-ROI markets and boosting market share with data-driven campaigns. Collaborated with Product, Growth, Creative, Analytics, and Consumer Insights teams to deliver on business objectives and launch innovative marketing initiatives. Pioneered India's first collaborative ads on Meta with different brands using hyperlocal catalog, generating incremental revenue. Conducted A/B testing and incremental analysis on KPIs, utilizing advanced analytics tools such as Appsflyer, SQL, Looker Studio, and Tableau to transform customer behavior data into impactful, data-driven strategies.

Optimized ad campaigns for e-commerce brands and led social media content creation on Facebook and Instagram, driving ROI and brand engagement. Developed and designed user-centric websites, alongside producing and editing videos to enhance client messaging. Craved diverse visual assets, including illustrations, logos, and web pages, to strengthen brand identity.

Optimized web content for SEO, boosting site visibility and user engagement. Developed and managed Facebook pages and blogs, monetizing content and videos through Meta's Instant Articles and video ad platforms, targeting a US-based audience. Designed and built customized websites for clients, including e-commerce platforms and blogs, using WordPress to deliver solutions.