Anshika Premi

Launched 9 partners with Xstream Play including SUNnxt, aha, Fancode, Chaupal, DistroTV, STAGE – overlooking the integration with the current catalogue. Established presence of Xstream Play & built user base from scratch in Punjab, Haryana, Rajasthan, Odisha, Gujarat & Bihar and spiked overall regional market share to 15%. Singlehandedly dived into the Punjabi market with launch of Chaupal, grew its market share to 52% in the regional market, generating overall 1.5 Million power users. Devised & implemented end to end growth strategy for hoichoi, STAGE, KancchaLannka & Shemaroome Gujarati, boosting revenue, stream time per user, monthly active users and power users. Pilot the In App subscription ingresses, enticing users with tentpole titles and driving 20% of overall subscriptions. Craft Pre and post release marketing strategies, formulate GTM strategy & end to end Notification Marketing campaigns of new releases. Run weekly & monthly topical and theme based campaigns relevant to each circle, along with pushing national level marketing campaigns. Successfully introduced feature & UI parity, streamlining & standardizing user journeys across platforms as part of product enhancement in collaboration with Product, Design & Engineering teams. Collaborated with Product, Engineering and Content team to introduce new App features and optimized the curation platform for efficiently handling the multivariate curation use cases. Led the transition from old to new UI/UX across 9 screens, worked in cross functional team & oversaw the Content & technical implementation via the curation platform.

Designed & developed email templates for multi-phase marketing campaigns in Adobe Illustrator & InDesign. Developed Landing Pages & emails responsive landing pages with Adobe Dreamweaver for Email Marketing. Team Lead in research paper annotations used for reference in email campaigns on Veeva Vault Promomats.

Resolved 95% of incidents raised in the system within SLA, ensuring minimal downtime and quick recovery. Performed weekly data backload operations, fixed issues, and resolved 100+ bugs in data logs. Led knowledge-sharing sessions on PL/SQL and ITIL, enhancing technical competence among team members.

Increased page ranking by ~35% through SEO strategies for micblabs.com and myshikshak.com, gaining proficiency in Google Analytics and Google AdWords. Designed 10+ infographics weekly for social media channels using Canva and Adobe Illustrator, contributing to a 44% increase in engagement rates and successfully leading multiple digital marketing campaigns. Published 5 weekly technical and educational blogs on WordPress, boosting blog traffic by 25%.

Brand Management: Aligning Business, Brand and Behaviour

Training in Digital Marketing, SEO & SMO