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Abhijeet Bhattacharya

@abhijeetbhattacharya

Project Manager at Wytlabs

Kanpur Nagar, Uttar Pradesh

WytlabsChandigarh Univesity

Abhijeet is a versatile digital marketing professional with experience across e-commerce, education, and various industries. He specializes in using research skills to identify market trends and competitive gaps, developing custom digital marketing plans, and driving customer retention. Notably, he achieved a 97% client retention rate at Wytlabs and boosted sales by 10-12% through strategic upselling.

Experience

Project Manager

Wytlabs

Full-timeFeb 2022 - PresentRemote

Managed a diverse client portfolio across various industries (e-commerce, healthcare, education, etc.), achieving a 10-12% upsell rate and a 97% client retention rate monthly. Led SEO, Google Ads, Meta Ads, and email marketing campaigns. Expertise includes CMS platforms (Shopify, WordPress, Bigcommerce, Duda, Magento) and utilizing tools like Semrush, Ahrefs, and Moz for comprehensive market and competitor research. Proficient in data visualization using Google Data Studio, Tableau, and Power BI.

Inside Sales Manager

Intellipaat

Full-timeJul 2021 - Jan 2022Bangalore

Consistently achieved monthly sales targets, demonstrating a 100% increment each month. Managed a high-volume workload of 120+ calls daily, utilizing Zoho CRM, LMS, and MS Excel to analyze sales data and optimize conversion rates.

Digital Marketing Intern

Atraski Travel

InternshipJan 2021 - Jun 2021Remote

Managed social media accounts, creating visually appealing creatives using Canva and Adobe Illustrator. Proficient in scheduling tools like Publr and Hootsuite to maintain a consistent social media calendar.

Link Building Intern

TBC Consulting

InternshipSep 2020 - Nov 2020Remote

Assisted in developing and executing link-building strategies to improve organic search rankings, applying white hat SEO techniques.

Industrial Trainee

ITC Hotels

TraineeJun 2018 - Nov 2018Jodhpur

Assisted with guest check-ins and check-outs, handling reservations, and providing service support. Supported dining operations by taking orders and ensuring a positive guest experience.

Education

Chandigarh Univesity

Masters in Business Administration

Marketing and International Business

May 2020 - Jun 2022Grade: CGPA 8.32

Chandigarh Univesity

Bachelors in Hotel and Hospitality Management

Hotel and Hospitality Management

May 2017 - Jun 2020Grade: CGPA 7.34

Licenses & Certifications

Data Analysis with R Programming

Coursera

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Foundations: Data, Data, Everywhere

Coursera

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Google Tag Manager Fundamentals

Google

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SQL: Data Reporting & Analysis

LinkedIn

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Google Analytics for Beginners

Google

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Skills

Project management
Budget management
Sales
Training and Development
CMS Expertise
Market research
Competitor research
Data Analytics
Data Visualization
Client Communication
360° Digital Marketing
SEO
Google Ads
Meta Ads
Email Marketing
Shopify
WordPress
Google Analytics 4
Tableau
Power BI