Ketan Sawant

Lead digital marketing initiatives across Google, Facebook ads, affiliate marketing, and SEO and Email marketing. Consistently achieved a minimum of 15% growth in monthly ROI by optimizing campaigns and strategies. Developed and executed data-driven ad campaigns to increase brand awareness, engagement, and conversions. Managed affiliate marketing programs, identifying new partners and optimizing existing relationships for growth. Implemented advanced SEO strategies to improve organic search visibility and increase website traffic. Analyzed campaign performance data to provide actionable insights and recommendations for ongoing improvement. Collaborated with cross-functional teams including content, design, and product to ensure cohesive marketing strategies.

Responsible for handling the entire media mix covering the primary business objective of Acquisition spread across digital channels (Google, Facebook & Affiliate) with ~1Cr monthly spends. Onboarding and executing Affiliate campaigns to increase overall Transaction volume. Analyzing performance on day to day basis and deep diving in key metrics to identify areas of improvement and to bring in efficiency. Responsible for day to day execution and strategies with a data driven approach. Creating Dashboards and Trackers to analyze daily, weekly and monthly data. Formulating monthly and quarterly plan. Develop RFPs, final performance plan by checking summaries and campaign measurement where necessary. Take the lead on optimization strategies for digital placements. Identifying areas of development within emerging markets. Mapping data fetched through integration platform with Backend (Metabase) for fraud detections.

Different types of Digital Marketing strategies and their application. How to navigate Facebook Ads Manager and Business Manager. Various Strategies to test and Scale Facebook Ads. Practical implementation of Facebook and Instagram campaigns. Practical marketing case studies of various brands. End to End campaign and budget planning. Scaling of winning campaigns. Direct to Consumer brands and various marketing initiatives that help D2C brands grow.

Develop and execute integrated sales and marketing strategies that align with overall business objectives. Identify target markets, customer segments, and key value propositions to guide campaign development. Set clear performance expectations, provide regular feedback, and assist in professional development. Plan and oversee the creation and execution of marketing campaigns to generate leads and support sales efforts. Work closely with sales teams to ensure timely follow-up and effective lead nurturing strategies. Provide sales teams with the necessary tools, training, and resources to effectively engage with potential customers. Develop sales materials, presentations, and product information to support the sales process. Monitor and analyze key performance indicators (KPIs) related to sales and marketing efforts. Leverage customer feedback to improve products, services, and overall customer experience. Manage budgets for marketing campaigns, ensuring resources are allocated effectively. Track expenses and provide budget reports to senior management. Ensure consistent messaging and brand identity across all marketing and sales materials. Uphold the brand's reputation and values through all interactions with customers. Cultivate relationships with partners, vendors, and other stakeholders to expand business opportunities.