VISHAL MANOCHA

Execution, monitoring and analysis of Paid Social campaigns for Sainsbury’s and 5 of its subsidiaries in the UK region where platforms included Meta, LinkedIn, Pinterest etc. for goals of traffic, purchase, and app installs with monthly media spends of £450K. Close monitoring and report on monthly invoicing from suppliers.

Lead, mentored, and managed a high-performing marketing team as key account manager for multiple Indian D2C brands’ omni-channel performance marketing strategies with total monthly media budget of INR 45-50 lakhs. KRAs included client handling, monthly media strategies, campaign management, performance analysis, website data analysis, website wire-frame & UI/UX analysis for Conversion Rate Optimisation and User flow (funnel) optimisation. Lead and pitched performance analysis to potential clients on company sale’s call. Lead a team of designers as part of Website UI/UX Redesign, Development and Migration projects. Conducted comprehensive training for new and existing direct reports to enable company growth. Handled Meta Ad Operations, Campaign Optimisations, Performance Analysis Reports, Media Plans, Creative Strategies and Client handling for International and Domestic E-comm brands with a monthly media spends of INR 35 lakhs.

Handled lead generation via LinkedIn Ads, Email marketing and cold calling along with business development and marketing space analysis.

Lead Marketing & Operations for North India expansion of the company where KRAs included making relations with CSR heads of various organisations in both private and public sector and connecting with various NGOs to learn about the needs of the beneficiaries.

KRAs included optimising inventory sales, improving social media presence, promoting company’s various social events like Indian Sign Language classes.