Vimal Karpoor

Headed the global business marketing function for the hyperautomation wing of WNS. Reported directly into the CEO & CMO for the goals, strategy & reviews. Effectively handled yearly marketing budgets of $750,000 - $1,000,000. Drove demand generation for the entire suite of services & products by managing a team of content, digital, field & direct marketers. Developed compelling up-sell & cross-sell campaigns to drive demand generation within active customers. Planned & executed field marketing events of all sizes end-to-end across the globe. Responsible for the GTM strategy to help organization & sales leaders meet business goals. Maintained positive relationships with key vendors and partners, resulting in cost saving of 30% & increased collaboration. Regularly track and report each marketing activity performance and results. Conceptualized creative campaigns and responsible for all key internal corporate communications. Skilled in creative copywriting resulting in 40% increased engagement on both internal & external campaigns.

Handled 40+ clients and was responsible for end-to-end client delivery. Helped to create a team of 10+ members from scratch and trained/managed the team. Helped set up partner network for various clients. Experienced in managing the full sales cycle and maintaining relationships. Devised and executed organic/inorganic growth plans across social media platforms. Managed a range of diverse clients – B2B & B2C to meet various sales & marketing goals. Ideated and managed end to end implementation of all digital campaigns. Worked closely with stakeholders of all the clients to help them towards their goals. Experienced in more than 5+ Email Campaign & SMS Campaign Tools. Executed 500+ Facebook/Instagram | LinkedIn | Google Ad Campaigns.

Was part of the AT&T ConnecTech paid support team. Resolved diverse range of technical issues across multiple systems & applications. Met targets and achieved 100% incentives all throughout the period there.