Aruna Kamaraj
@user.2396908
Senior Product Marketer at Infiniti Software Solutions Pvt. Ltd.
Chennai
Product Marketing Expert with 6+ years of experience in market penetration and business scaling through strategic initiatives and cross-functional collaboration.
Experience
Senior Product Marketer
Infiniti Software Solutions Pvt. Ltd.
Crafted product messaging for websites, landing pages, emails, and ads. Analyzed market trends and competitors for strategic positioning. Led multi-touch campaigns via email and LinkedIn. Created presentations, infographics, eBooks, and case studies. Managed website revamps for three product sites in three months. Boosted organic leads by 7x and demos by 12x through targeted outreach campaigns.
Digital Marketer
Rapid Acceleration Partners
Managed a comprehensive content calendar. Managed LinkedIn profiles for business leaders to enhance professional presence. Optimized marketing automation and lead nurturing. Managed marketing activities for five clients simultaneously. Boosted LinkedIn engagement for business leaders by 90%.
Management Trainee
Vaata Smart Ltd
Built the company website using Squarespace. Supported inbound marketing with website content, blogs, and ebooks. Managed email and social media marketing campaigns. Conducted cold calling to generate sales leads.
Marketing Intern
IDBI Federal Life Insurance
Marketing internship.
Digital Marketing Intern
The Social Rush
Digital Marketing internship.
Internship Trainee
Infac India Private Limited
Internship training.
Education
SRM University
MBA
Marketing and Finance
St. Joseph's College
BE
Computer Science