Vikash Kumar

Managing the Performance Marketing Team for running ads across PAN India Clients. Managed and handled more than 250 clients for running their Paid ads. Optimized multi-channel marketing strategies driving a substantial 350% ROI through Bing Search Ads & 100% ROI through Google Ads. Led the planning and execution of paid advertising campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads. Conducted in-depth keyword research, audience targeting, and competitor analysis to develop effective advertising strategies aligned with business goals. Managed end-to-end paid advertising campaigns, from campaign setup to performance analysis.

Led the Performance Marketing Team of Collegedunia for PAN India Clients handling a budget of more than 7 crores. Handled more than 1000 clients for Running their Paid Ads Campaigns. Improved Campaign performance and delivered a ROI of 90% through Google Ads and 500% ROI through Bing Ads. Led the planning and execution of paid advertising campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads. Created various Dashboards & Reports of Campaign Performance & Costing Report using Tableau and Excel. Conducted thorough keyword research, competitor analysis, and audience targeting to optimize ad placements and improve campaign effectiveness.

Provided support and enhancement related work like code and Database changes to the client's 5 applications. Handled Databases of various applications using SQL. Fixed the defects and bugs in the client applications. Worked on client's data analysis tool for handling errors in booking.

Worked on PYTHON in Generic Training. Worked on SQL in Generic Training. Worked on JAVA in stream Training & created a Project and secured more than 90% grade.