Deepak Sharma
@user.25715692
Digital Marketing & Research Associate at Google Operations Center
Gurugram, India
Achievement-oriented Product Marketing Professional with expertise in planning Go-to-Market and Digital Marketing Strategies in the Delhi NCR region, leveraging expertise in Market Research, Product Positioning, Google Analytics and strategic decision-making to drive organizational growth and success.
Experience
Digital Marketing & Research Associate
Google Operations Center
Monitoring and analyzing key performance indicators (KPIs) to measure the effectiveness of marketing initiatives. Use data-driven insights to optimize strategies and drive continuous improvement. Working knowledge of web analytics tools (Google Analytics, WebTrends, Ahrefs, Google Search Console). Planning the communication of new product releases and manage the cross-functional implementation of the product launch plan. Strong understanding of various digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing engage with google clients to understand their business goals and objectives and assist them in digital strategies implementation. Working towards a 360-degree approach and prepare a GTM for the client for a new product, new market across sales, marketing, account management, channel management including Sales approach and Sales model. Collaborated with cross-functional teams to create go-to-market strategies that encompass product launches, campaigns, and promotional activities to drive product adoption and revenue generation. Retain top-tier Google clients by identifying their needs and challenges, delivering solutions-oriented custom campaigns, and successfully meeting deadlines.
Research Associate
AiDash
Conducted primary and secondary data analysis to identify target markets, industry trends, and competition dynamics. Utilized various databases and websites to gather information for market research and analysis. Extracted data from diverse sources, including paid databases, publications, and company reports, to support research initiatives. Conducted primary and secondary research using CATI and CAWI methodologies, focusing on competitive analysis and in-depth interviews. Utilized data insights to assist industries in understanding consumer preferences and making informed decisions for future product development. Identified and extracted data from the best sources, including Hoovers, LinkedIn, and Zoominfo, to enhance the quality of research reports and analysis. Conducted competitive analysis and in-depth interviews, providing valuable insights for strategic decision-making processes. Conducted competitive analysis and in-depth interviews, resulting in actionable recommendations for business development strategies and market expansion opportunities.
Research Associate
Jasper Colin Research
Engaged in primary and secondary research, focusing on market trends, target audiences, and competition analysis. Utilized deductive and inductive analysis techniques to derive insights for business development strategies. Conducted research on various projects, providing valuable inputs for decision-making processes. Collaborated with cross-functional teams to deliver high-quality research reports and analysis. Played a key role in developing market penetration strategies, resulting in increased revenue and market presence for the organization. Conducted in-depth market research, identifying potential growth opportunities and recommending strategic actions for business expansion.
Education
Jaypee Institute of Information Technology
Bachelor‘s & Master's Degree (Integrated)
Biotechnology
Licenses & Certifications
Google Digital Marketing & E-commerce Professional Certificate
Microsoft Power BI Desktop for Business Intelligence
Microsoft