Bhavesh Ghai

Worked as a Media Planner and handled performance media strategy of 3 Google Products - Gstore (APAC), Fitbit (APAC) and Pixel Phones along with small projects related to Branding Initiatives and Startup Growth. Liaison between Agency and Product Marketing Managers of Google for all things related to Paid Media, Growth and Retention of the user base. Conducted audience research through GWI, Comscore, analyzed user behavior and journey through GA. Collaborated with Account Reps of Marketplaces to curate content for Marketing Campaigns, setup Online Brand Stores on Marketplaces, plan out Sponsorship Partnerships and key Promo events across APAC region.

Worked as a Marketing Manager, handling 3 Utility brands and 1 Kitchen Appliances brand. Created performance media plans for running high velocity campaigns on Marketplaces and D2C. Drafted roadmap for each channel, keyword / competitive research of product portfolio. Collaborated with Category Managers to curate loyalty programs and execute growth & retention strategies.

Handled end-to-end ownership of 3-4 LCS/SMB Accounts. In-depth knowledge of all Performance Channels (Google, Facebook, Instagram, Snapchat, Twitter, LinkedIn, Amazon Ads). Client facing role handling Client engagement, strategic consulting, conversion rate optimization & formulating growth strategies, media planning.

Worked in the Ad Operations team, handling a team of 6 Agents. Managed projects on Google Auction and Reserve Ads, Twitter Ads and Sales Support. Setup conversion tracking parameters, pixels, and implemented 3rd Party Tracking of Google Analytics, DCM tracker, and 4C.