AIArun Iyer
@user.2553075
24+ Year Sales & Marketing Professional | CXO Level Consultant | FMCG Expert
Indore, Madhya Pradesh, India
Arun Iyer is a 24+ year Sales and Marketing professional with an excellent track record providing CXO-level consultancies to MSME and FMCG sectors in Indore and Bhopal. He has held senior roles at ITC Limited (9.6 years), Eveready Industries (7 years), P&G, DB Corp, and Guruji Products, managing teams of 100+ and annual turnovers exceeding 630 crores. He holds an MBA in Systems and Marketing from Prestige Institute, Devi Ahilya University, Indore.
Experience
National Sales Manager (Pan India)
Guruji Products (Private) Limited
Reporting to MD & CEO. Digital Marketing, Media Budget 1 Cr, Trade Marketing Budget of 0.5 Cr. Team Size 102.
Deputy General Manager, Unit Head
DB Corp Limited
Bhopal Unit Head, MP. Managing 5 Category Heads and Team Size of 27. Cross Functional Team Bhopal.
Head of Sales
P&G (via M/s Solaimalai Enterprises)
Reporting to CEO. Annual Turnover 630 Crores. Managing ROTN (Urban, Rural, DC) with 4 SM, 14 BE, 64 STLs, 204 DS.
Sr. Branch Manager
Eveready Industries India Ltd
State Head Odisha and State Head TN & Puducherry. Managed Tea, Dry Cell, CFL, LED product categories. Recognized under MD's leadership as most profitable branch 2011-12. Promoted in 2013 as key contributor to All India Lighting business plan.
Area Manager
ITC Limited
Managed geographies including TN, Pondicherry, Coastal Andhra & Andamans, UP-East, and Kerala. Managed 200 SKUs in 7 FMCG Categories. Achieved exponential growth in Classmate (153% YOY) and 50 Ton milestone for Bingo (25% MS against Lays).
Sales Officer
Panasonic Appliances Co. Ltd.
Handling Bangalore & South Canara, and previously Rest of Maharashtra with Pune HQ.
Education
Prestige Institute, Devi Ahilya University
MBA
Systems, Marketing
BSSS, Barkatullah University
BBA
Licenses & Certifications
Leadership conclave- Goa
MDP
Digital media Marketing, SEO, SMM, OBM
Big Data analytics
ERP Packages SAP, Oracle Site Champion
EXCEL Advanced, Power BI- Dashboards