GAGarima Arora
@user.2550148
Head of Demand Generation | B2B SaaS Marketing Leader | 18+ Years Experience
Indore, Madhya Pradesh, India
Garima Arora is a B2B SaaS and software services marketing professional with over 18 years of experience in demand generation, product marketing, brand management, and corporate communications. She has led marketing teams at Entytle, 47Billion, Galaxy Weblinks, SynergyTop, and Impetus Infotech, driving pipeline growth and product launches. Her work has earned media coverage in Forbes, Economic Times, and other prominent publications.
Experience
Head of Demand Generation
Entytle, Inc
Create awareness and generate demand using digital outreach programs for Industrials and OEMs spanning North America and Europe. Own creation of business pipeline and demand generation campaigns for the entire marketing funnel. Channels: Email Marketing, ABM, Webinars, Organic Social, Paid Adverts, Press Management. 100% increase in MQLs with theme-based organic and ABM campaigns. Led 20 webinars in 6 months generating 150+ high-intent MQLs. Earned media coverage in Forbes, Industrial Talks podcast, The Machinist and Economic Times.
Head – Marketing and Communications
47Billion
Led a team of 7 marketing professionals. Go-to-market strategy and marketing campaigns to launch 2 products. Increased inbound leads by 87% organically.
Manager – Digital Marketing
Galaxy Weblinks Inc
Responsible for the overall Marketing Strategy and Brand Development. Built cohesive branding across all digital platforms. Collaborated with sales teams to align marketing efforts with revenue goals.
Manager – Marketing
SynergyTop SoftLabs Pvt Limited
Created and delivered marketing campaigns for specialized focus groups. Content creation for internal and external communication. Managed GITEX 2017 Dubai and Ecommerce Expo Noida.
Manager – Marketing Communications
Impetus Infotech India Pvt Limited
Owner of brand management and marketing communications initiatives. Outreach programs: Webinars, trade shows, mailing campaigns.
Senior Officer
Bennett, Coleman and Company Limited (The Times Group)
Recommended and implemented successful strategies to maximize revenue.
Education
International School of Business And Media, Pune
P.G.D.B.M
Business Management
DAVV
Bachelors in Commerce
Commerce