Ishika Vikas
@user.2503837
Performance Marketing | Product Management | Growth
Ranchi, India
Ishika Vikas is a performance marketing and product management professional with hands-on experience in Facebook Ads, Google Ads, and growth strategies, having achieved a daily ROAS of up to 10x and a GMV of at least 1 Crore per month at HYPD. She has also worked as an Associate Product Manager at EXLY, engaging with 500+ creators and writing detailed Product Requirement Documents. Her educational background includes a BBA in Marketing from Bennett University with a CGPA of 8.5.
Experience
Associate Product Manager
EXLY
Communicated with 500+ creators about their pain points ensuring customer satisfaction. Wrote detailed Product Requirement Document for eMudhra Integration to prevent fraud and ensure compliance. Collaborated with cross-functional teams on Admin Panel operations.
Performance and Growth Marketer
HYPD
Planned and executed performance marketing strategies. Acquired customers via paid digital marketing channels including Facebook Ads. Achieved daily ROAS of up to 10x and a GMV of at least 1 Crore every month. Performed WhatsApp marketing using AiSensy. Helped grow brands through performance marketing, driving sales up to 10 crores.
Associate Product Manager
Cerebro Kids
Led a team, analyzed product data, metrics, and self-paced learning platforms. Redesigned the TITAN LMS for the FLO program, improving the UI.
Market Research and Fundraiser
Swapna Foundation
Raised approx 6000 Rupees by creating awareness about the NGO. Researched existing and new projects for the NGO.
Sales and Marketing
The Climber - My Captain
Cold-called potential customers. Converted potential customers into actual customers, making a sale of 15,000 Rupees.
Market Research
Kadence International
Interviewed 120 respondents in 4 days at The Auto Expo 2020. Articulated user pain points for new models. Analyzed pricing strategy of automobiles.
Education
Bennett University (Times of India)
BBA
Marketing
Kairali School, Dhurwa Ranchi
Class XII
Science
Bishop Westcott Girls' School, Namkom, Ranchi
Class X