R.B. VENKAT SAI

Responsible for servicing, up-selling and managing 15-20 key accounts in the JOSH & Dailyhunt. Other responsibilities include ensuring contract negotiations, product introductions, end to end campaign management and creative strategy. Managed large scale campaign planning, execution and optimization strategy for both performance and brand awareness. Own the strategic development of performance marketing, through a strong mar-tech and data-driven acquisition approach. Lead the budget development while monitoring key metrics and develop strategies to optimize performance. Developed & handled 15-20 Crore ₹ online advertising campaign budgets for handling branding and performance campaign.

Responsible for managing a portfolio of accounts in designated region; forecasting & tracking key account metrics. Nurturing relations with new and existing clients, ensuring client retention and new business development. Identifying & developing potential business partners for the Joint Venture, resulting in deeper market penetration and reach. Conducting detailed market study to analyze the latest market trends, tracking competitor activities, providing valuable inputs for fine tuning the selling and the marketing strategies. Planning & implementing CSR activities to improve the awareness in markets by brand building and market development efforts. Organizing events and managing overall aspects of campaigns. Establishing large volume & high profit accounts and maintaining top & bottom-line profitability. Imparting training to team members; Building a strong team ensuring achievement of business targets. Successfully organized numerous Corporate, Apartment & College Events and Radio Campaigns. Holds the merit of generating revenue of 42 lakhs in a span of 10 months.

Making cold calls, identifying potential clients, interfacing with clients for understanding requirements. Managing & coordinating information within the team to develop accurate proposal for pitching company training programs. Handling client queries; Involved in negotiation & deal closure with clients. Taking remarkable efforts towards turning the company business into one with a profitable growth path. Responsible for establishing healthy business relations with clients. Successfully achieved 80% of assigned target; Generated business across 110 Colleges in assigned region.