Ishita Pruthi
@user.2411159
Brand Manager at Vivifi India
Hyderabad, Telangana
Driven Product Marketing Manager skilled in Product and Brand Management with ~4 YoE. Passionate about Brand Building, Communications Strategy in Product Marketing. Entrepreneurial mindset to drive growth in key business verticals through effective Brand Management, Online Channel Growth and cross functional collaboration. Valedictorian at Undergrad (B.Tech) and Postgrad (PGDM).
Experience
Brand Manager - Product Marketing & Content
Vivifi India
Manage entire Brand communications & Content Marketing for Social Media for all Digital Lending Apps. Analyze user funnels (top funnel & midfunnel) to optimize for maximum conversion & disbursements. Collaborate rigorously with cross functional teams like Product, Credit, Performance Marketing, Sales, and Technical teams.
Product Marketing Manager
Scaler
Built presence of Scaler in India and US by implementing key GTM strategies. Added ~ INR 45Cr/month to bottomline through effective Brand Management & Online Channel Growth. Collaborated with cross functional teams like Product, Creative, Sales, and tech teams. Analyzed user funnels to optimize for maximum conversion using MIS/Tableau/Excel.
Business Development Manager
Scaler
Led team of ~8 Business Development Associates to generate target revenues MOM. Generated revenue ~ INR 2.7Cr/year in first year at Scaler. Created a transformative culture for team to improve productivity.
Product Marketing Intern
Klimb.io
Evaluated and tested CRM softwares (Bitrix24, HubSpot) for Klimb and Neemtree. Involved in training, documentation and competitive Analysis for Klimb SaaS Product.
Education
Narsee Monjee Institute of Management Studies
Post Graduate Diploma in Management
Marketing
Navi Mumbai
Indira Gandhi Delhi Technical University for Women
Bachelor of Technology
Mechanical and Automation Engineering
Delhi
Licenses & Certifications
Influencer Marketing
Coursera
Google Analytics 4 Certification
Microsoft Certified Application Specialist: Using Microsoft Office Excel 2007
Microsoft