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Ishita Pruthi

@user.2411159

Brand Manager at Vivifi India

Hyderabad, Telangana

https://www.linkedin.com/in/ishita-pruthi

Vivifi IndiaNarsee Monjee Institute of Management Studies

Driven Product Marketing Manager skilled in Product and Brand Management with ~4 YoE. Passionate about Brand Building, Communications Strategy in Product Marketing. Entrepreneurial mindset to drive growth in key business verticals through effective Brand Management, Online Channel Growth and cross functional collaboration. Valedictorian at Undergrad (B.Tech) and Postgrad (PGDM).

Experience

Brand Manager - Product Marketing & Content

Vivifi India

Full-timeMay 2024 - Present

Manage entire Brand communications & Content Marketing for Social Media for all Digital Lending Apps. Analyze user funnels (top funnel & midfunnel) to optimize for maximum conversion & disbursements. Collaborate rigorously with cross functional teams like Product, Credit, Performance Marketing, Sales, and Technical teams.

Product Marketing Manager

Scaler

Full-timeJan 2022 - Apr 2024

Built presence of Scaler in India and US by implementing key GTM strategies. Added ~ INR 45Cr/month to bottomline through effective Brand Management & Online Channel Growth. Collaborated with cross functional teams like Product, Creative, Sales, and tech teams. Analyzed user funnels to optimize for maximum conversion using MIS/Tableau/Excel.

Business Development Manager

Scaler

Full-timeOct 2020 - Dec 2021

Led team of ~8 Business Development Associates to generate target revenues MOM. Generated revenue ~ INR 2.7Cr/year in first year at Scaler. Created a transformative culture for team to improve productivity.

Product Marketing Intern

Klimb.io

Full-timeApr 2020 - May 2020

Evaluated and tested CRM softwares (Bitrix24, HubSpot) for Klimb and Neemtree. Involved in training, documentation and competitive Analysis for Klimb SaaS Product.

Education

Narsee Monjee Institute of Management Studies

Post Graduate Diploma in Management

Marketing

Jun 2019 - Mar 2021Grade: 3.8/4 CGPA (Gold Medalist)

Navi Mumbai

Indira Gandhi Delhi Technical University for Women

Bachelor of Technology

Mechanical and Automation Engineering

Aug 2015 - Mar 2019Grade: 89.5% (Gold Medalist)

Delhi

Licenses & Certifications

Influencer Marketing

Coursera

Google Analytics 4 Certification

Google

Microsoft Certified Application Specialist: Using Microsoft Office Excel 2007

Microsoft

Skills

Brand Management
Social Media Marketing
Go-To-Market Strategy
Product Marketing
Competitive Analysis
Market Research
Stakeholder Management
Content Marketing
Sales Enablement
Business Development
User Research
Data Analysis
Digital Marketing
B2C Sales
Demand Generation
SEO
Product Positioning
CRM
Tableau
MS Excel
Ahrefs
Zapier