ASHUTOSH PRASAD

Leading iLeap’s comprehensive website redevelopment to position its low-code platform as an inbound marketing engine, enhancing lead generation and user engagement. Partnering with a web development agency to ensure optimal functionality, smooth user experience, and robust lead capture to support iLeap’s enterprise-scale adoption. Creating impactful sales collateral—case studies and industry-specific brochures—showcasing iLeap’s unique low-code solutions for enterprise customers, enhancing sales alignment and effectiveness.

Planned and conducted in-depth analysis of multi-channel campaigns including programmatic ads, LinkedIn ads to drive business development, generating a sales-qualified pipeline exceeding $4M+ in 7 months. Created detailed reports on campaign performance metrics, driving informed decision-making. Supported A/B testing initiatives to enhance campaign efficiency, leading to improvements in lead quality.

Executed a focused multichannel marketing strategy, boosting campaign performance by 86%, and generating around 40 MQLs monthly. Oversaw UTM parameters and pixel management to guarantee accurate tracking of marketing efforts spanning all channels. Performed extensive data analysis to pinpoint opportunities for refining campaign strategies.

Undertook comprehensive market research and competitor analysis to bolster sales strategies and uncover new audience segments. Crafted persuasive narratives derived from data insights to sway decision-makers and propel strategic initiatives. Directed demand generation campaigns successfully lowering CPL from $75 to $51.86 and generating over 100 MQLs in six months.

Championed demand generation strategies that achieved a remarkable increase in website traffic from 5,188 visits in 2019 to over 54,273 visits in 2021, significantly boosting lead acquisition. Executed lead generation strategies, resulting in a 665% increase in form submissions which directly enhanced sales opportunities. Conducted A/B testing on campaign elements, realizing a 93% increase in website conversion rates, thereby refining the sales funnel for improved revenue outcomes.