Navneet Kumar

Executed a comprehensive go-to-market strategy for PsyHire (AI Recruitment Platform), enhancing product positioning. Managed email campaigns via Zoho, driving increased product engagement and user acquisition. Developed a strategic roadmap for Ideal Customer Profile (ICP) development and landing page optimization. Implemented Account-Based Marketing (ABM) targeting staffing agencies and enterprises, resulting in personalized campaigns that improved conversion rates. Led the creation and content development of the RetailSense landing page, emphasizing key features such as real-time product placement verification and automated compliance monitoring.

Executed a data-driven SEO strategy resulting in a 36% increase in organic impressions and implemented a strategic content marketing approach leading to a 73% rise in clicks within 6 months. Performed competitive SEO analysis to identify keyword gaps and backlink profiles. Led end-to-end webinar event planning and execution, resulting in a 70% increase in participation. Managed HubSpot CRM for lead generation, nurturing, and database management, integrating social media and workflow automation. Trained new hires and interns in SEO best practices. Designed and maintained pages using Elementor and WordPress.

Managed comprehensive on-page and off-page SEO tasks, including website audits, keyword research, schema code, and link building. Tracked website visits and user behavior using Google Analytics. Created monthly SEO Audit Reports for clients and worked with tech teams to solve website technical issues.

Implemented on-page SEO best practices and developed content strategies aligned with SEO principles. Utilized advanced technical SEO tools to identify and rectify website crawl errors and optimize site speed. Conducted thorough competitor analysis and tracked KPIs to measure SEO and social media marketing effectiveness. Conducted UX research and collaborated with developers to implement schema markup for rich snippets.

Researched and implemented SEO recommendations and analyzed competitors' on-site and off-site SEO strategies. Developed and implemented a link-building strategy. Optimized content written by writers according to SEO guidelines. Managed social media presence, creating monthly calendars and using Canva for posts.