Sujitha Narayanan
@sujithanarayanan
Head of Marketing at Vact Technologies
Chennai, Tamil Nadu
Sujitha is a results-driven Senior Marketing & Sales executive with 16 years of experience in IT Services. They possess a proven track record in crafting and executing business strategies for Data Transformation and Enterprise services, driving success in B2B markets. Expertise includes inbound/outbound strategies, demand generation, SEO, CRM, and adept team leadership. They have demonstrated success in surpassing targets, including achieving a $5M annual goal for new client acquisition in US & EMEA markets.
Experience
Head of Marketing - Consultant
Vact Technologies
Drove business growth by strategically forging alliances with complementary organizations, expanding market penetration. Spearheaded the creation of compelling collateral materials that effectively communicated brand's value proposition. Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning.
Associate Vice President
Indium Software
Fostered strategic partnerships with research and advisory firms to enhance brand visibility and market penetration. Collaborated with external vendor to revamp website, increasing quality by 40%. Developed and deployed impactful content marketing strategies, improving organic search traffic and user engagement. Recruited, hired, and trained 6 team members, fostering a high-performance culture. Managed marketing budgets, ensuring optimal resource allocation and ROI.
Senior Marketing Manager
PreludeSys
Managed a 50+ member team, overseeing marketing and pre-sales activities. Achieved $4 million in campaign-generated revenue and successful POC delivery. Collaborated with sales teams to develop targeted materials, resulting in higher conversion rates. Planned and oversaw the annual budget for demand generation campaigns. Coordinated with Forrester research teams to drive GTM plans.
Marketing Manager
PreludeSys
Led a team of 12 members in executing SEO, SEM, and social media strategies. Crafted compelling brand messaging and collateral materials. Managed three campaigns, achieving a $1 million revenue target each.
Assistant Marketing Manager
PreludeSys
Boosted brand awareness by 200% on LinkedIn. Onboarded new customers by developing database listings. Coordinated with creative team to generate dynamic marketing content.
Head - Marketing & E-commerce
Two Horns
Managed web presence and social media platforms (Facebook, Instagram, LinkedIn, WordPress, Shopify, Etsy). Implemented data-driven strategies from Google Analytics, increasing brand awareness. Developed and managed digital marketing campaigns combining search, social, and display.
Systems Engineer
Wipro Technologies
Cisco certified CCNA, BGP+MPLS (CCIP). Implemented, developed, and tested installation and updates of file servers. Diagnosed network problems involving hardware, software, power, and communications issues.
Network Engineer
Accent Technologies
Maintained network systems. Conducted network laboratory classes for students.
Support Engineer
CSS Corp
Provided networking support for Linksys customers. Promoted to Trainer within 6 months.
Education
Annamalai University
Bachelor of Science
Information Technology
PSG
Diploma
Computer Networking
Licenses & Certifications
GAIQ
Content Marketing Certified
Hubspot
Inbound Certification
Hubspot
E-Mail Marketing Certification
Hubspot
Google Ads Search Certification