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Sujitha Narayanan

@sujithanarayanan

Head of Marketing at Vact Technologies

Chennai, Tamil Nadu

Vact TechnologiesAnnamalai University

Sujitha is a results-driven Senior Marketing & Sales executive with 16 years of experience in IT Services. They possess a proven track record in crafting and executing business strategies for Data Transformation and Enterprise services, driving success in B2B markets. Expertise includes inbound/outbound strategies, demand generation, SEO, CRM, and adept team leadership. They have demonstrated success in surpassing targets, including achieving a $5M annual goal for new client acquisition in US & EMEA markets.

Experience

Head of Marketing - Consultant

Vact Technologies

Consultant•Oct 2023 - Present•Chennai (Remote)

Drove business growth by strategically forging alliances with complementary organizations, expanding market penetration. Spearheaded the creation of compelling collateral materials that effectively communicated brand's value proposition. Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning.

Associate Vice President

Indium Software

•Apr 2023 - Aug 2023•Chennai, India

Fostered strategic partnerships with research and advisory firms to enhance brand visibility and market penetration. Collaborated with external vendor to revamp website, increasing quality by 40%. Developed and deployed impactful content marketing strategies, improving organic search traffic and user engagement. Recruited, hired, and trained 6 team members, fostering a high-performance culture. Managed marketing budgets, ensuring optimal resource allocation and ROI.

Senior Marketing Manager

PreludeSys

•Jan 2022 - Mar 2023•Chennai

Managed a 50+ member team, overseeing marketing and pre-sales activities. Achieved $4 million in campaign-generated revenue and successful POC delivery. Collaborated with sales teams to develop targeted materials, resulting in higher conversion rates. Planned and oversaw the annual budget for demand generation campaigns. Coordinated with Forrester research teams to drive GTM plans.

Marketing Manager

PreludeSys

•Jan 2021 - Dec 2022•Chennai, India

Led a team of 12 members in executing SEO, SEM, and social media strategies. Crafted compelling brand messaging and collateral materials. Managed three campaigns, achieving a $1 million revenue target each.

Assistant Marketing Manager

PreludeSys

•Oct 2020 - Jan 2021•Chennai, Tamil Nadu

Boosted brand awareness by 200% on LinkedIn. Onboarded new customers by developing database listings. Coordinated with creative team to generate dynamic marketing content.

Head - Marketing & E-commerce

Two Horns

•Jan 2014 - Apr 2020•Chennai, Tamil Nadu

Managed web presence and social media platforms (Facebook, Instagram, LinkedIn, WordPress, Shopify, Etsy). Implemented data-driven strategies from Google Analytics, increasing brand awareness. Developed and managed digital marketing campaigns combining search, social, and display.

Systems Engineer

Wipro Technologies

•Mar 2008 - Jul 2013•Chennai, Tamil Nadu

Cisco certified CCNA, BGP+MPLS (CCIP). Implemented, developed, and tested installation and updates of file servers. Diagnosed network problems involving hardware, software, power, and communications issues.

Network Engineer

Accent Technologies

•Apr 2007 - Feb 2008•Coimbatore, Tamil Nadu

Maintained network systems. Conducted network laboratory classes for students.

Support Engineer

CSS Corp

•May 2006 - Apr 2007•Chennai, Tamil Nadu

Provided networking support for Linksys customers. Promoted to Trainer within 6 months.

Education

Annamalai University

Bachelor of Science

Information Technology

Jun 2008 - May 2010

PSG

Diploma

Computer Networking

Jun 2003 - May 2006

Licenses & Certifications

GAIQ

Google

Issued: May 2020• No expiration

Content Marketing Certified

Hubspot

Issued: May 2020• No expiration

Inbound Certification

Hubspot

Issued: May 2020• No expiration

E-Mail Marketing Certification

Hubspot

Issued: May 2020• No expiration

Google Ads Search Certification

Issued: May 2020• No expiration

Skills

Problem Solving
Customer Relationship Management
Demand Generation
Business Acumen
Project Management
Data Analysis
Customer Segmentation
Strategic Marketing
SEO
SEM
Social Media Marketing
Digital Marketing
GTM
CRM
PPC
Email Marketing
Events