Dinesh Kumar

• Social Paid Advertising – Handled and optimized Meta 10+ Meta ad accounts and 5 Google Ad accounts daily. • Structuring and optimizing the campaigns to get the tailored fit audience for clients. • Handled more than 2 Crore budget in social paid advertising every month. • Implemented the idea of Emotion based marketing and generated more than 10,000 leads and sold over 1000+ products. • Headed a team of 10 in structuring, Scaling & optimizing the Ad campaigns. • Generated 1000+ winning Ad content for Ad creatives & Ad Videos. • Hands on experience in GA4 & Google Tag Manager. • Implemented Marketing automation software such as Zapier and pabbly connect. • Hands on Knowledge on Webpage creation in platforms such as ClickFunnels, Wordpress and Shopify. • Maintained Effective relationship with clients. • Coordinated with internal teams to get the best results for the clients. • Research and developed most effective ways and performed rigorous A/B testing to increase the ROAS by 1.5x to 3x. • Analysing the data to find the patterns and forecast the results. • Hands on experience in Recruiting the right talents and trained more than 20 new talents.

• Managed product inventory and availability for custom t-shirts. • Administered Shopify e-commerce operations. • Addressed customer inquiries and provided support. • Executed marketing campaigns and promotions. • Handled social media advertising efforts. • Oversaw packaging and logistics operations. • Provided leadership and collaborated with teams.

• Reviewed job applications to identify, vet and recommend optimal candidates. • Administered benefits programs and analyzed compensation for various employee roles. • Completed human resource operational requirements by scheduling and assigning employees. • Maintained work structure by updating job requirements and job descriptions for all positions. • Improved organizational filing systems for confidential employee records, resulting in improved accessibility and efficiency. • Managed payroll processing for 50 employees, Received and reviewed time records for the same. • Investigated and resolved variances and employee compensations.

• Produced regular Performance Tracking reports to evaluate performance, adjust strategies and maintain agile, sustainable operations. • Created internal control of day-to-day operations and punctually opened and closed business. • Regulated service delivery to keep operations efficient and in line with budget requirements. • Networked and built strong presence with peers to facilitate Non-disruptive work flow.