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Sruthi Ravichandran

@sruthiravichandran

Senior Strategic Account Manager at Freshworks

Coimbatore, Tamil Nadu, India

linkedin.com/in/sruthi-ravichandran-a72396211

FreshworksAmrita Vishwa Vidyapeetham

Sruthi Ravichandran is a results-oriented professional with a proven track record in Business Development and strategic account management. She possesses a comprehensive understanding of the software industry, skilled in identifying new business opportunities and forging strategic partnerships. Her expertise includes executing business development strategies, driving revenue growth, and building key customer relationships.

Experience

Senior Strategic Account Manager

Freshworks

•Mar 2023 - Present•Mid Tier UKI

Strategically managing a portfolio of customers within the United Kingdom and Ireland region, ranging from $700 to $3300 MRR (Monthly Recurring Revenue), by providing exceptional presales support, driving adoption, and addressing customer concerns. Cultivating strong relationships with key stakeholders, ensuring that customers maximize the value of our solution. Proactively identifying challenges and implementing effective solutions to meet their unique requirements. Identifying and capitalizing on cross-sell and upsell opportunities within the customer portfolio, driving revenue growth and expanding the adoption of our solution. Delivering persuasive and compelling value propositions through presentations and demonstrations, effectively articulating the benefits and competitive advantages of our solution to secure complex deals. Collaborating with cross-functional teams, such as customer success, and product development, to align efforts and leverage available resources to achieve optimal customer satisfaction. Utilizing a proactive approach to self-prospecting, leveraging a variety of tools and resources to identify and engage with top target accounts, driving business growth and expanding our customer base.

Strategic Account Manager

Freshworks

•Jun 2021 - Mar 2023

Strategic management of a portfolio of customers based in the United Kingdom, proactively assisting them with product adoption, addressing concerns, and ensuring their success. Proficiently identifying cross-sell and upsell opportunities within the customer portfolio, leveraging a deep understanding of their use cases, pain points, and business objectives. Conducting tailored demos that highlight the value and benefits of our products and plans, employing effective value positioning and value selling techniques to drive revenue growth. Providing consultative advice, translating complex technical concepts into clear, understandable language, making it easier for customers to grasp the benefits and value of the proposed solutions. Showcasing the value proposition and return on investment (ROI) of the proposed solutions. Highlighting the tangible benefits, cost savings, efficiency improvements, and competitive advantages that customers can expect by adopting the organization's products or services. Developing retention initiatives to maximize customer satisfaction and long-term engagement. Collaborating closely with internal teams, including customer success, and product development, to ensure seamless support and alignment with customer needs and objectives. Demonstrating proactive initiative by engaging in self-prospecting activities, targeting top accounts to identify new business opportunities and drive growth within the customer base. Assisting in the training and onboarding of new team members, providing guidance on tools, processes, and best practices to enable their success in the role. Innovatively implementing outbound strategies to generate a robust pipeline for cross-selling, leveraging new ideas and approaches to drive lead generation and pipeline growth.

Inside Sales Specialist / Presales consultant

BrainCert

•Feb 2020 - Jan 2021

BrainCert is a cloud-based (hosted on AWS cloud) all-in-one educational platform that comes integrated with 4 core platforms in one unified solution - courses platform, online testing platform, award-winning virtual classroom, and content management system. Designed and presented demonstrations, addressing customer pain points and illustrating how our product can optimize their infrastructure and drive business growth. Conducted comprehensive technical assessments and gap analysis for prospective customers, delivering compelling proposals and presentations to showcase the value proposition of the product. Mapped product features to meet specific customer requirements, providing tailored demos that showcased the capabilities and benefits of our solution. Successfully drove expansion revenue by positioning our product to align with customer needs, effectively demonstrating its value and potential return on investment. Managed end-to-end sales processes across regions, taking ownership of the sales cycle from initial engagement to deal closure at BrainCert. Demonstrated proficiency in both inbound and outbound sales, leveraging effective communication and negotiation skills to generate new business opportunities and nurture existing customer relationships. Training and onboarding new sales team members, equipping them with the necessary knowledge and skills to carry quotas and contribute to the company's sales success. Spearheaded the implementation of Crisp Chat at BrainCert, actively driving the adoption of this customer engagement tool to enhance communication and support. Supported customers during the onboarding process, ensuring a smooth setup and implementation of our product within their educational environment. Developed and executed strategic programs to promote the adoption of Crisp Chat at BrainCert, driving awareness and adoption among customers.

Associate Developer

SAP Labs India

•Oct 2016 - Aug 2017

Responsible for Central Contract Management, Strategic Sourcing, SAP E-Sourcing integration with SRM, SRM integration with SAP MM, POWL. Customer point of contact for customer escalations. Expertise included Contracts, Purchase Orders, Shopping Cart, External Business Partners, and Scales and Pricing. Functional specialties included Procurement, SAP SRM, and MM. Technical skills utilized were ABAP, ABAP Webdynpro and OO, and SAP UI5. Contributions included driving efficiency and enhancing procurement processes using SAP SRM and MM, and delivering high-quality solutions and user interfaces using ABAP, ABAP Webdynpro, OO programming, and SAP UI5.

Intern

Zoho

•Jan 2016 - May 2016

Design and development of E-prescription modules and integrating in a suite of products which include EHR, patient portal, practice management. Functional knowledge included Health record management software design and functional knowledge (HIPAA Compliant). Technical skills utilized were Java, HTML, CSS, and Js, and GIT.

Education

Amrita Vishwa Vidyapeetham

Bachelor of Technology - BTech

Computer Science

May 2012 - May 2016

Skills

New Business Development
Sales Processes
LinkedIn Sales Navigator
zoominfo
DevOps
Inbound Sales
Outbound Sales
Java
HTML
Cascading Style Sheets (CSS)