JPJai Hari Shankar P R
@user.2573724
Performance Marketing Lead | SEM, Social Media & B2B Marketing
Coimbatore, Tamil Nadu, India
Jai Hari Shankar P R is an experienced digital marketer with a strong background in Search Engine Marketing, Social Media Marketing, and Email Marketing for B2B and B2C businesses. He currently serves as Marketing Lead – Performance at Mordor Intelligence, where he decreased average cost per conversion by 40% and improved CTR and conversion rates. With over a decade of experience spanning roles at Virtual Tech Gurus, Preeminent Technologies, and his own venture N1 Media Solutions, Jai brings expertise in full-funnel marketing, Google Ads, LinkedIn Ads, and CRM tools.
Experience
Marketing Lead - Performance
Mordor Intelligence
Developed performance marketing strategies across Google Ads & LinkedIn Ads. Decreased Avg Cost/Conv by 40%, increased CTR and conversion rates by 2%, and reduced CPA by 8%. Led and mentored a team of marketing professionals.
Senior Digital Marketing Specialist
Virtual Tech Gurus Inc
Strategized full-funnel marketing campaigns across LinkedIn, Google, Facebook, and email. Implemented new personalized message sequences increasing lead generation by 72%.
Digital Marketing Manager
Preeminent Technologies
Planned and executed all digital marketing including SEO/SEM, email, social media, and display advertising campaigns. Analyzed performance and optimized spend.
Digital Marketing Specialist
Virtual Tech Gurus Inc
Provided market research and go-to-market strategies; handled marketing team of 15 members; executed SEO, SEM, LinkedIn, and cold email campaigns.
Paid Social Media Specialist
Expedify
Optimized existing campaigns; created Facebook campaign for newly launched FMCG product; achieved ROAS of 4X for social media campaigns.
Digital Marketing Account Manager
Light Speed Web Inc
Collaborated with clients based in Canada; planned, executed, and optimized Google Call Only Ads; achieved 34% increase in ROI for a Canadian client.
Marketing Head
TeachEdison Pvt Ltd
Provided market research, competitor analysis, and digital marketing strategies for SaaS products; handled marketing team of 6 members.
Co-Founder
N1 Media Solutions
Identified service offerings, created marketing plans, scaled team to 25 members, and partnered with corporates for service offerings.
Education
Anna University
Mechanical Engineering
Licenses & Certifications
Google Ads Search Certification
Advanced Google Analytics