Sourjya Ghosh
@sourjyaghosh
User Acquisition Specialist
Bangalore, India
User Acquisition Specialist with 6.5 years of experience, possessing a proven track record of delivering cost-optimized acquisitions across multiple business sectors. Specializing in identifying and acquiring engaged, paying users for various platforms.
Experience
User Acquisition Specialist
SoStronk
Managed end-to-end user acquisition for a Real Money Gaming (RMG) app, scaling it to 4X. Key responsibilities included executing influencer marketing (expanding roster from 18 to 150+), optimizing ASO/SEO, and running performance campaigns. Achieved a 15% wallet deposit rate post-signup. Optimized Google UAC and Search campaigns, decreasing CPI from Rs 45 to Rs 14 and achieving an ROI of 0.80.
User Acquisition Specialist
Riyaz - Anybody can sing!
Spearheaded user acquisition for a music learning startup, focusing on both organic and paid channels. Managed social media content calendars, executed influencer marketing campaigns (reaching 75+ influencers), and ran performance marketing campaigns on Google Adwords and Facebook Ads Manager. Implemented marketing automation flows using OneSignal and Clever Tap, increasing revenue by 15%.
Education
Christ University
Bachelor of Technology
Information Technology