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Somya Chaudhary

@somya.chaudhary

Senior Associate at PixelPay Media Pvt. Ltd.

Uttar Pradesh, India

PixelPay Media Pvt. Ltd.Manipal University, Jaipur

Motivated Digital Marketer with 2 years of experience specializing in creating and implementing effective digital marketing campaigns. Strong analytical abilities and a creative approach to problem-solving make me adept at optimizing campaign performance and delivering impactful results. Eager to contribute my expertise and enthusiasm to a forward-thinking team.

Experience

Senior Associate

PixelPay Media Pvt. Ltd.

Full-timeAug 2024 - Present

Managing and executing social media activations, while overseeing budgets and performance across various platforms such as Google, Facebook/Instagram Ads, Twitter, Pinterest, Snapchat, TikTok, and LinkedIn. Monitor competition and provide suggestions for improvement. Compile client reports with actionable insights and recommendations. Manage and optimize search arbitrage campaigns, resulting in a 20% increase in click-through rate. Created compelling ad copy that improved CTR by 30%.

Digital Marketing Executive

Social Eyes

Full-timeOct 2023 - Jul 2024

Running and managing ad campaigns on various platforms such as Google, Meta, LinkedIn, Twitter etc. Act as the point of contact for clientele. Manage and allocate budgets effectively across different digital channels. Managed a team of 2 to 4 members.

Digital Marketing Specialist

ELV Drive Labs

Full-timeAug 2023 - Oct 2023

Overseeing and developing marketing campaigns. Act as the point of contact for clientele. Worked closely with the sales team on capturing new leads.

Education

Manipal University, Jaipur

MBA

Marketing

Jul 2023 - Present

BBAU, Lucknow

M.Sc

Industrial Microbiology

Oct 2020 - Jun 2022

Amity University, Noida

B.Sc

Microbiology

Jul 2017 - Jun 2020

Licenses & Certifications

Digital Strategy and Business Opportunity

Coursera

• No expiration

Foundations of Digital Marketing and E-commerce

Coursera

• No expiration

Google Analytics Certificate

Google

• No expiration

Google Search and Display Ads Certificate

Google

• No expiration

Skills

Lead Generation
Social Media Marketing
Marketing Strategy
E-Commerce Marketing
Campaign Analysis & Reporting
Content Marketing
Google Ads
Meta Ads
LinkedIn Ads
Twitter Ads
Pinterest Ads
Snapchat Ads
TikTok Ads
Search Arbitrage
A/B Testing
Google Analytics
Google Sheets
MS Office
Teamwork
Adaptability
Time Management