Shashwat Rai

Developed and implemented a comprehensive growth roadmap and user acquisition strategy, focusing on ASO, SEO, and content marketing to drive organic growth. Increased weekly sign-ups by 1500%, from 300 to 5000, through effective ASO/SEO initiatives. Onboarded and managed approximately 20 web3 influencers and affiliate partners, growing a global community of 150k+ members.

Achieved a 20% growth in GMV through strategic CRM initiatives. Led a team of three, driving daily active users (DAU) up by 29% and monthly active users (MAU) by 25% via A/B testing and funnel optimization. Conducted in-depth analysis to enhance funnel conversions and user retention.

Directed a team of 10, significantly increasing ARPU of BlockerX by over 100% through A/B testing and funnel optimization. Cultivated lasting relationships with over 50 influencers and 20 affiliate partners, leading to a fourfold revenue increase within a year and a 30% profit margin. Spearheaded email marketing campaigns to boost conversion rates and executed ASO/SEO strategies, increasing monthly revenue from $10k to $150k.

Managed a digital marketing budget exceeding ₹50 lakhs monthly. Scaled app downloads from 50k to over 1M on the Play Store within three months through targeted digital marketing efforts.

Grew organic website traffic from zero to over 30k unique daily visits. Increased app installs from zero to half a million with a day-one retention rate exceeding 50% within six months.

Established a subscription-based business, scaling up to 200 paid monthly subscribers, gaining invaluable entrepreneurial experience.

Installed over 100 Active Harmonic Filters across 20+ sites in India, ensuring successful machine installations and optimal performance.