SARA JACOB
@sarajacob
Digital Marketing Manager at Anavara Limited
Mumbai
Sara Jacob is a performance marketing professional with over 5 years of experience. She specializes in managing campaigns with annual budgets up to $120k, achieving revenue growth and surpassing MQL targets. Her expertise includes developing tailored campaigns across APAC, America, and Europe, and implementing automation tools like Zoho CRM and WATI to enhance sales efficiency across diverse industries such as D2C, B2B, and healthcare.
Experience
Digital Marketing Manager
Anavara Limited
Responsible for 7-12 clients at a time, handling client onboarding, media plan creation, and campaign crafting. Optimized ads across Facebook and Instagram, increasing ROAS from 2.1 to 3.4. Developed ad material and executed A/B experiments. Implemented a full-funnel strategy with attribution model using Google Analytics and Tag Manager.
Jr. SEM Executive
Image Online Pvt. Ltd
Digital Marketing Executive
Vira Digital
Analyst
Cogencis Information Services Ltd
Created analytical reports reviewing mutual fund press releases and SEBI mandates. Analyzed financial data trends and prepared content on investment directions. Wrote weekly, monthly, and quarterly performance reports on mutual funds. Performed keyword analysis using Google Keyword Planner and SEMrush. Built performance reports using Google Sheets/Looker Studio.
Education
University of Mumbai
Masters of Arts in Economics
Economics
University of Mumbai
Bachelor of Management Studies
Management
Licenses & Certifications
GA & Google Ads Certification (Search, Display, Video, Shopping, Apps)
Microsoft Ads Accredited Professional
Microsoft
PPC Fundamentals & PPC Automation Certification
Certification
SEMrush Academy Certification
SEMrush Academy
Microsoft Advertising Certification
Microsoft
Amazon Ads Certifications
Amazon