Hema Naik

Responsible for Providing insights on Restaurant POS for all the brands/outlets Pan India. Analyzing the data across all categories and sharing the reports for the same.

Responsible for building panel (Television) expansion Design/requirement on timely basis and creating Excel interactive Dashboards to keep the track of the panel activities on weekly and daily basis. Solely responsible to handle the study, which is designed to maintain the panel gaps this includes designing the sample requirement to fulfil the existing the design conditions, providing the Questionnaire and completely working on the primary data and processing the same for recruiting. Worked on BI2020 TV Universe study, where 2020 estimates were Projected using the linear growth model. Responsible to automize day to day activities like data processing, data cleaning, data extraction, quarterly analysis/request using R and excel.

Responsible for building client relations and managing client projects; requisites. Creating Excel Dashboards for Revenue data to picturize loss and opportunity making trends for the responding variables. Solely responsible for end to end deliverable of client’s Promotional Analysis project; to identify the promotional activities that drives the deviation in ROI across all levels of marketing segment.

Completely worked on the primary data of the consumption panel; responsible for Data cleaning and extraction, identifying outliers and trends using inbuilt software’s. Analysing the promotional offers to study the impact on consumption rate of the FMCG products.